South Korea | USMEF Ad Draws Attention To U.S. Beef During FTA Talks | USMEF...
South Korea
USMEF Ad Draws Attention To U.S. Beef During FTA Talks
USMEF placed a full-page advertisement in three major South Korea newspapers to provide information about U.S. beef as free trade agreement (FTA) talks got underway in Seoul between the United States and Korea.
When talks opened Jan. 15, Assistant U.S. Trade Representative Wendy Cutler noted that resumption of U.S. beef trade with Korea would be a critical step toward achieving an FTA between the two countries. The USMEF ad appeared the next day in Chosun Ilbo, JoongAng Ilbo and Dong-A Ilbo newspapers opposite of reports on the FTA where U.S. beef was mentioned in the headlines.
The USMEF ad answered questions research found were on the minds of consumers, government officials and other key stakeholders to provide straight-forward information that can be used as the issue moves forward.
“There is a silent majority of consumers who do not agree with anti-U.S. beef activists, but at the same time, want to be relieved of any concerns regarding U.S. beef safety,” said Jihae Yang, USMEF Korea director. “This advertisement provides factual information and a message that is easy to understand to help relieve consumers’ minds.”
The ad includes information about U.S. beef safety, beef producers, beef exports to other countries, bone chips and the impact of U.S. beef imports on the Korean market. The ad also provided a Web site address that consumers can visit for more information regarding U.S. beef, producers and BSE. Nearly 1,000 people visited the site in the first week.
The ad spurred media covering the FTA talks to evaluate its content and highlight key consumer benefits of U.S. beef imports, such as competitive price and increased supply. The ad also was featured on TV news reports in relation to the FTA talks.
South Korea
USMEF Ad Draws Attention To U.S. Beef During FTA Talks
USMEF placed a full-page advertisement in three major South Korea newspapers to provide information about U.S. beef as free trade agreement (FTA) talks got underway in Seoul between the United States and Korea.
When talks opened Jan. 15, Assistant U.S. Trade Representative Wendy Cutler noted that resumption of U.S. beef trade with Korea would be a critical step toward achieving an FTA between the two countries. The USMEF ad appeared the next day in Chosun Ilbo, JoongAng Ilbo and Dong-A Ilbo newspapers opposite of reports on the FTA where U.S. beef was mentioned in the headlines.
The USMEF ad answered questions research found were on the minds of consumers, government officials and other key stakeholders to provide straight-forward information that can be used as the issue moves forward.
“There is a silent majority of consumers who do not agree with anti-U.S. beef activists, but at the same time, want to be relieved of any concerns regarding U.S. beef safety,” said Jihae Yang, USMEF Korea director. “This advertisement provides factual information and a message that is easy to understand to help relieve consumers’ minds.”
The ad includes information about U.S. beef safety, beef producers, beef exports to other countries, bone chips and the impact of U.S. beef imports on the Korean market. The ad also provided a Web site address that consumers can visit for more information regarding U.S. beef, producers and BSE. Nearly 1,000 people visited the site in the first week.
The ad spurred media covering the FTA talks to evaluate its content and highlight key consumer benefits of U.S. beef imports, such as competitive price and increased supply. The ad also was featured on TV news reports in relation to the FTA talks.