South Korea | U.S. Beef Ad Continues USMEF Public Affairs Campaign | An adve...

South Korea

U.S. Beef Ad Continues USMEF Public Affairs Campaign

An advertisement communicating the safety, taste and affordable price of U.S. beef to consumers in South Korea appeared today in top-tier newspapers Chosun Ilbo and JoongAng Ilbo to coincide with beef trade negotiations between the United States and South Korea taking place this week in Seoul.

The advertisement, funded by the beef checkoff, is the latest in a collage of public affairs efforts by USMEF to ease consumer concerns about U.S. beef safety.

“We will do our best to ensure U.S. beef safety,” the ad states. “The beef we produce and export to Korea is exactly the same beef that our beloved families have in the United States. Consumers in 90 countries worldwide enjoy U.S. beef everyday.”

These efforts highlight the United States’ commitment to producing high quality beef products that are enjoyed by American families, some of Korean origin, as well as consumers around the world.

“Our analysis of the current situation indicates it is better to be humble and show the U.S. industry's commitment to safety than to act in a demanding or forceful manner,” said Min Park, USMEF Korea public relations manager. “These efforts are making progress in turning around ill sentiment of consumers.”

Last week a survey of nearly 1,000 restaurant owners indicates a majority are ready to return U.S. beef to their menus. According to the survey, 65.8 percent said they will use U.S. beef in their dishes. More than 70 percent reported price increases since Korea imposed an import ban on U.S. beef in December 2003. The average price increase rate was 44.5 percent.

South Korea

U.S. Beef Ad Continues USMEF Public Affairs Campaign

An advertisement communicating the safety, taste and affordable price of U.S. beef to consumers in South Korea appeared today in top-tier newspapers Chosun Ilbo and JoongAng Ilbo to coincide with beef trade negotiations between the United States and South Korea taking place this week in Seoul.

The advertisement, funded by the beef checkoff, is the latest in a collage of public affairs efforts by USMEF to ease consumer concerns about U.S. beef safety.

“We will do our best to ensure U.S. beef safety,” the ad states. “The beef we produce and export to Korea is exactly the same beef that our beloved families have in the United States. Consumers in 90 countries worldwide enjoy U.S. beef everyday.”

These efforts highlight the United States’ commitment to producing high quality beef products that are enjoyed by American families, some of Korean origin, as well as consumers around the world.

“Our analysis of the current situation indicates it is better to be humble and show the U.S. industry's commitment to safety than to act in a demanding or forceful manner,” said Min Park, USMEF Korea public relations manager. “These efforts are making progress in turning around ill sentiment of consumers.”

Last week a survey of nearly 1,000 restaurant owners indicates a majority are ready to return U.S. beef to their menus. According to the survey, 65.8 percent said they will use U.S. beef in their dishes. More than 70 percent reported price increases since Korea imposed an import ban on U.S. beef in December 2003. The average price increase rate was 44.5 percent.