South Korea | Retail Store Promotions Encourage Consumers To Try U.S. Chille...

South Korea

Retail Store Promotions Encourage Consumers To Try U.S. Chilled Pork

USMEF promoted U.S. chilled pork belly at Home Plus and Newcore retail stores near Seoul during March to encourage South Korean consumers to sample this popular pork cut. Although the sales results have yet to be calculated, USMEF reports favorable response from consumers to the taste and quality of U.S. chilled pork.

USMEF grilled U.S. pork samples for shoppers to taste in addition to providing information about the U.S. pork industry and its products. The promotions helped inform consumers about U.S. pork and encouraged them to try it.

Prices of U.S. pork in South Korea are approximately 60 percent lower than domestic pork. The price advantage is augmented by a consistent supply of U.S. chilled pork products, which is especially important when there are seasonal shortages of single ribbed belly and collar butt items.

The United States has 28 percent of the Korean pork import market with Canada as its closest competitor with an 18 percent market share. U.S. pork exports were up 52 percent in 2006 to 109,198 metric tons, while value was up 50 percent to more than $232 million.

South Korea

Retail Store Promotions Encourage Consumers To Try U.S. Chilled Pork

USMEF promoted U.S. chilled pork belly at Home Plus and Newcore retail stores near Seoul during March to encourage South Korean consumers to sample this popular pork cut. Although the sales results have yet to be calculated, USMEF reports favorable response from consumers to the taste and quality of U.S. chilled pork.

USMEF grilled U.S. pork samples for shoppers to taste in addition to providing information about the U.S. pork industry and its products. The promotions helped inform consumers about U.S. pork and encouraged them to try it.

Prices of U.S. pork in South Korea are approximately 60 percent lower than domestic pork. The price advantage is augmented by a consistent supply of U.S. chilled pork products, which is especially important when there are seasonal shortages of single ribbed belly and collar butt items.

The United States has 28 percent of the Korean pork import market with Canada as its closest competitor with an 18 percent market share. U.S. pork exports were up 52 percent in 2006 to 109,198 metric tons, while value was up 50 percent to more than $232 million.