South Korea | New USMEF Advertisement Highlights U.S. Chilled Pork Retail Ava...

South Korea

New USMEF Advertisement Highlights U.S. Chilled Pork Retail Availability

A new USMEF advertisement publicizing the availability of U.S. chilled pork at local retail stores was recently placed in six popular Korean lifestyle and cooking magazines.

Currently, meat cases in South Korean retail stores are divided into three sections: domestic beef, domestic pork and imported meat (beef and pork). Stores identify country of origin for imported meat and use different cases to gain consumer trust in accurate meat labeling procedures. 

Therefore, U.S. chilled pork has been at a disadvantage since it is displayed in the imported meat counter alongside Australian beef instead of at the pork counter.

The new USMEF advertisement helps consumers understand U.S. pork is available at the imported meat counter, distinguishing it from domestic pork. The advertisement also highlights the taste, quality and affordable price of U.S. pork.

The new advertisement is currently running in Best Home & Living, Lemon Tree, Woman JoongAng, Cookand, Essen, and Living Sense magazines.

South Korea

New USMEF Advertisement Highlights U.S. Chilled Pork Retail Availability

A new USMEF advertisement publicizing the availability of U.S. chilled pork at local retail stores was recently placed in six popular Korean lifestyle and cooking magazines.

Currently, meat cases in South Korean retail stores are divided into three sections: domestic beef, domestic pork and imported meat (beef and pork). Stores identify country of origin for imported meat and use different cases to gain consumer trust in accurate meat labeling procedures. 

Therefore, U.S. chilled pork has been at a disadvantage since it is displayed in the imported meat counter alongside Australian beef instead of at the pork counter.

The new USMEF advertisement helps consumers understand U.S. pork is available at the imported meat counter, distinguishing it from domestic pork. The advertisement also highlights the taste, quality and affordable price of U.S. pork.

The new advertisement is currently running in Best Home & Living, Lemon Tree, Woman JoongAng, Cookand, Essen, and Living Sense magazines.