South Korea | Demand For U.S. Pork Products Is Increasing | USMEF is working...

South Korea

Demand For U.S. Pork Products Is Increasing

USMEF is working with restaurants and retail stores in South Korea to increase demand of U.S. pork and pork processed items. Affordable price, high quality and good taste are all contributing to the success of U.S. pork.

Prices of U.S. pork are approximately 60 percent lower than domestic pork. The price advantage is bolstered by a well-established distribution system and a consistent product supply, which is especially important when there are seasonal shortages of domestically produced single ribbed belly and collar butt items.

USMEF is working with Korean BBQ restaurant chain Yetgoltosung to organize a U.S. pork promotion featuring U.S. pork belly that would start in May. Yetgoltosung is best known for its unique grilling system invented by company CEO Kwon Taekyun who was a member of the USMEF-led foodservice team that visited the United States last year to see the U.S. production system and marketing trends.

On the retail side, USMEF recently wrapped up a series of promotions conducted at several chains featuring U.S. pork and pork processed items like sausage. USMEF used banners in the stores to draw customers to the U.S. pork meat counter where they could sample U.S. pork items and receive U.S. pork recipe cards. USMEF used the Chinese New Year of the Pig in the marketing materials to encourage consumers to use U.S. pork for their holiday celebrations and throughout the year.

South Korea is the third-largest market for U.S. pork and pork variety meat. In January, pork exports to South Korea increased 33 percent in volume to 11,236 metric tons and 51 percent in value to $28.5 million compared to the same month last year.

South Korea

Demand For U.S. Pork Products Is Increasing

USMEF is working with restaurants and retail stores in South Korea to increase demand of U.S. pork and pork processed items. Affordable price, high quality and good taste are all contributing to the success of U.S. pork.

Prices of U.S. pork are approximately 60 percent lower than domestic pork. The price advantage is bolstered by a well-established distribution system and a consistent product supply, which is especially important when there are seasonal shortages of domestically produced single ribbed belly and collar butt items.

USMEF is working with Korean BBQ restaurant chain Yetgoltosung to organize a U.S. pork promotion featuring U.S. pork belly that would start in May. Yetgoltosung is best known for its unique grilling system invented by company CEO Kwon Taekyun who was a member of the USMEF-led foodservice team that visited the United States last year to see the U.S. production system and marketing trends.

On the retail side, USMEF recently wrapped up a series of promotions conducted at several chains featuring U.S. pork and pork processed items like sausage. USMEF used banners in the stores to draw customers to the U.S. pork meat counter where they could sample U.S. pork items and receive U.S. pork recipe cards. USMEF used the Chinese New Year of the Pig in the marketing materials to encourage consumers to use U.S. pork for their holiday celebrations and throughout the year.

South Korea is the third-largest market for U.S. pork and pork variety meat. In January, pork exports to South Korea increased 33 percent in volume to 11,236 metric tons and 51 percent in value to $28.5 million compared to the same month last year.