Social Media Campaign Promotes Quality, Value of U.S. Beef Liver in Peru

Reminding consumers in South America that U.S. beef liver is a nutritious, accessible and “budget conscious” protein choice, USMEF enlisted a social media influencer to share recipe ideas and cooking tips to a broad audience in Peru.

Funded by the Beef Checkoff Program, the activity also provided importers with newly updated U.S. beef liver educational brochures that can be shared with clients in the market.

“The pandemic has created an economic challenge for many consumers in Peru, and the situation has them looking for healthy protein options that are affordable,” said Jessica Julca, USMEF representative in South America. “U.S. beef liver perfectly fits these demands, so we launched a campaign that points to the benefits of the product and offers new ideas for preparing and serving beef liver.” Beef liver recipes were shared on YouTube (see one of the recipes

A social media campaign in Peru featuring influencer “Yo Madre” reminded consumers about the nutritional value and affordability of U.S. beef liver