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Singapore

U.S. Beef’s Return Celebrated By Trade At USMEF Reception

A big Texas-style welcome greeted prominent importers, foodservice operators, retailers and government officials at a USMEF reception celebrating the return of U.S. beef to Singapore Tuesday at the Bayside Black Angus Steakhouse.

The event, primarily sponsored by the Texas Beef Council, provided an opportunity for members of the industry to reconnect in an effort to re-establish a strong U.S. beef presence in Singapore.

As guests arrived at the reception, they could enjoy samples of U.S. beef loin and non-loin cuts. The main course featured U.S. beef prime rib roast and short plate cooked in a Texas barbecue style with Tex-Mex side dishes, prepared by an American executive chef at the restaurant, Marty Von Gnechten, and USMEF ASEAN Regional Chef Sabrina Yin.

Patricia Herbold, U.S. Ambassador to Singapore, was the guest of honor and carved the initial U.S. beef roast as more than 160 guests applauded in celebration.

Singapore announced in late January it was reopening to U.S. beef. Prior to the BSE ban, U.S. beef and beef variety meat exports to Singapore were 944 metric tons, valued at $5.87 million in 2003.

Singapore

U.S. Beef’s Return Celebrated By Trade At USMEF Reception

A big Texas-style welcome greeted prominent importers, foodservice operators, retailers and government officials at a USMEF reception celebrating the return of U.S. beef to Singapore Tuesday at the Bayside Black Angus Steakhouse.

The event, primarily sponsored by the Texas Beef Council, provided an opportunity for members of the industry to reconnect in an effort to re-establish a strong U.S. beef presence in Singapore.

As guests arrived at the reception, they could enjoy samples of U.S. beef loin and non-loin cuts. The main course featured U.S. beef prime rib roast and short plate cooked in a Texas barbecue style with Tex-Mex side dishes, prepared by an American executive chef at the restaurant, Marty Von Gnechten, and USMEF ASEAN Regional Chef Sabrina Yin.

Patricia Herbold, U.S. Ambassador to Singapore, was the guest of honor and carved the initial U.S. beef roast as more than 160 guests applauded in celebration.

Singapore announced in late January it was reopening to U.S. beef. Prior to the BSE ban, U.S. beef and beef variety meat exports to Singapore were 944 metric tons, valued at $5.87 million in 2003.