Russia | USMEF Investigates Beef Market | Russia has been closed to U.S. bee...

Russia

USMEF Investigates Beef Market

Russia has been closed to U.S. beef for just over three years and during that time the competitive landscape of the market has changed. As the market is in the process of reopening, USMEF is investigating the changes to develop an effective re-entry plan for the U.S. beef industry.

Ricardo Vernazza-Paganini, USMEF director of Central & South America and global strategic coordination has been working directly with Maria Kulakhmetova, USMEF manager of St. Petersburg and CIS countries in this effort.

In the past four months, USMEF has surveyed many member companies that exported U.S. beef to Russia to identify what information would help them develop a successful re-entry strategy.

USMEF will gather information in the market for 14 days starting Jan. 22 to measure the market size for high quality beef and beef variety meat in restaurants and retail stores and to assess consumer and buyer attitudes toward U.S. beef and other imported beef items.

Once the data is collected, it will be analyzed and used by USMEF to create a re-entry strategy. It will also be shared with USMEF members to provide insight and information in making export decisions.

For more information, see the USMEF news release on this topic.

Russia

USMEF Investigates Beef Market

Russia has been closed to U.S. beef for just over three years and during that time the competitive landscape of the market has changed. As the market is in the process of reopening, USMEF is investigating the changes to develop an effective re-entry plan for the U.S. beef industry.

Ricardo Vernazza-Paganini, USMEF director of Central & South America and global strategic coordination has been working directly with Maria Kulakhmetova, USMEF manager of St. Petersburg and CIS countries in this effort.

In the past four months, USMEF has surveyed many member companies that exported U.S. beef to Russia to identify what information would help them develop a successful re-entry strategy.

USMEF will gather information in the market for 14 days starting Jan. 22 to measure the market size for high quality beef and beef variety meat in restaurants and retail stores and to assess consumer and buyer attitudes toward U.S. beef and other imported beef items.

Once the data is collected, it will be analyzed and used by USMEF to create a re-entry strategy. It will also be shared with USMEF members to provide insight and information in making export decisions.

For more information, see the USMEF news release on this topic.