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Russia

U.S. Pork Festival Warms Up In St. Petersburg

Not much can be better on a chilly winter night than a hearty meal made with high quality U.S. pork. That is what Russians are finding at the fifth annual USMEF Pork Festival in St. Petersburg that started Nov. 15 and will carry into holiday season, ending Dec. 15.

The festival began with a pork master class conducted by famous Russian chef Sergey Vasjunkin in the residence of U.S. Consul General. Allan Greenberg, deputy chief of the U.S. mission, welcomed guests and highlighted the U.S. pork industry and its products. More than 60 journalists and famous chefs attended the class and provided reports of U.S. pork qualities and uses to consumers and other chefs. The guests tasted a variety of dishes made with U.S. pork to experience its high quality flavor.

On the same day, six of the top restaurants in St. Petersburg started featuring menus with new U.S. pork dishes. Well-known chefs participated in the creation of these dishes. Restaurant guests who order U.S. pork dishes and fill out a questionnaire have an opportunity to win a holiday gourmet basket featuring U.S. pork products. The chef whose U.S. pork dish receives the highest points and the waiter who sells the most dishes will be rewarded for their contribution to the successful promotion of U.S pork and to the creation of greater awareness about its attributes among Russian consumers.

Russia

U.S. Pork Festival Warms Up In St. Petersburg

Not much can be better on a chilly winter night than a hearty meal made with high quality U.S. pork. That is what Russians are finding at the fifth annual USMEF Pork Festival in St. Petersburg that started Nov. 15 and will carry into holiday season, ending Dec. 15.

The festival began with a pork master class conducted by famous Russian chef Sergey Vasjunkin in the residence of U.S. Consul General. Allan Greenberg, deputy chief of the U.S. mission, welcomed guests and highlighted the U.S. pork industry and its products. More than 60 journalists and famous chefs attended the class and provided reports of U.S. pork qualities and uses to consumers and other chefs. The guests tasted a variety of dishes made with U.S. pork to experience its high quality flavor.

On the same day, six of the top restaurants in St. Petersburg started featuring menus with new U.S. pork dishes. Well-known chefs participated in the creation of these dishes. Restaurant guests who order U.S. pork dishes and fill out a questionnaire have an opportunity to win a holiday gourmet basket featuring U.S. pork products. The chef whose U.S. pork dish receives the highest points and the waiter who sells the most dishes will be rewarded for their contribution to the successful promotion of U.S pork and to the creation of greater awareness about its attributes among Russian consumers.