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Russia | PRODEXPO Show Again Produces Good Results For U.S. Exporters | USMEF...

Published: Feb 21, 2007

Russia

PRODEXPO Show Again Produces Good Results For U.S. Exporters

USMEF reported strong interest from the Russian trade and participating members booked sales of U.S. pork that surpassed expectations at the PRODEXPO food show last week in Moscow.

PRODEXPO is the largest annual food show in the Commonwealth of Independent States (CIS) market, which includes Russia and other former Soviet Republics. The show drew 96,000 visitors and included more than 2,100 exhibitors from 61 countries. Sixty percent of the exhibitors were Russian companies, which is reflective of the local economy’s steady growth.

“PRODEXPO is the most important venue for the international and Russian meat industry. Every important supplier to the Russian market was there,” said Maria Kulakhmetova, USMEF manager, St. Petersburg and CIS countries. “The USMEF booth was an ideal place for members and staff to meet key contacts, maintain business relationships and develop new business.”

USMEF also hosted a trade reception in conjunction with the show at Goodman restaurant to encourage key business contacts to taste and enjoy U.S. pork. Allan Mustard, U.S. Agriculture minister-counselor, and Eric Wenberg, Agricultural Trade Office director for Russia, briefed the guests on the steps Russia is taking to Russia’s lift its ban on U.S. beef, including upcoming veterinary inspections of U.S. plants. The Russian market is abuzz with expectations for the return of U.S. beef products and variety meat to the market.

In 2006, U.S. pork and pork variety meat exports to Russia reached a new record, up 105 percent in volume to 82,677 metric tons and 127 percent in value to $164 million compared to 2005.

Russia

PRODEXPO Show Again Produces Good Results For U.S. Exporters

USMEF reported strong interest from the Russian trade and participating members booked sales of U.S. pork that surpassed expectations at the PRODEXPO food show last week in Moscow.

PRODEXPO is the largest annual food show in the Commonwealth of Independent States (CIS) market, which includes Russia and other former Soviet Republics. The show drew 96,000 visitors and included more than 2,100 exhibitors from 61 countries. Sixty percent of the exhibitors were Russian companies, which is reflective of the local economy’s steady growth.

“PRODEXPO is the most important venue for the international and Russian meat industry. Every important supplier to the Russian market was there,” said Maria Kulakhmetova, USMEF manager, St. Petersburg and CIS countries. “The USMEF booth was an ideal place for members and staff to meet key contacts, maintain business relationships and develop new business.”

USMEF also hosted a trade reception in conjunction with the show at Goodman restaurant to encourage key business contacts to taste and enjoy U.S. pork. Allan Mustard, U.S. Agriculture minister-counselor, and Eric Wenberg, Agricultural Trade Office director for Russia, briefed the guests on the steps Russia is taking to Russia’s lift its ban on U.S. beef, including upcoming veterinary inspections of U.S. plants. The Russian market is abuzz with expectations for the return of U.S. beef products and variety meat to the market.

In 2006, U.S. pork and pork variety meat exports to Russia reached a new record, up 105 percent in volume to 82,677 metric tons and 127 percent in value to $164 million compared to 2005.