Russia
Russia
St. Petersburg Manager Leaves USMEF
The U.S. Pork Festival recently concluded in St. Petersburg (see related article below) was one of the many activities organized and managed by USMEF St. Petersburg Manager Anna Puzyrevskaya. Anna also arranged last year’s festival and the first ever U.S. pork and beef retail promotions in St. Petersburg . On Jan. 20, after almost five years with USMEF, Anna will be leaving the federation. USMEF wishes her well and is pleased that she will continue to be involved in selling U.S. meat in Russia.
U.S. Pork Festival Showcases U.S. Pork Items In St. Petersburg
In the historic Russian city of St. Petersburg , retail, hotel and restaurant sectors are rapidly growing, and Russian consumers are increasingly conscious of food safety and nutrition. U.S. Meat Export Federation (USMEF) had such success with its first-ever U.S. Pork Festival in 2004, that it conducted a second (Nov. 21-Dec. 21, 2005) to increase the popularity of U.S. pork, introduce it to the menus of a greater number of high-class restaurants and hotels, and, of course, increase sales of U.S. pork. U.S. pork juiciness, tenderness, taste, and the excellent safety standards and record of the industry are ideal for consumers with discerning palates and expanding incomes.
Seven restaurants — the most famous in St. Petersburg — and three 5-star hotels promoted U.S. boneless and bone-in pork loin and boneless pork chops. USMEF, in cooperation with retail supplier Grand Foods, carefully selected the holiday season for the promotion when Russians dine out more frequently, and both industry participants and diners can be drawn to noticing the superb quality products the U.S. pork industry sends to Russia.
All the participating restaurant chefs developed special U.S. pork dishes and created a la carte menus with at least two or three U.S. pork dishes. Before the promotion began, television advertising underscored the safety and quality of U.S. pork, and restaurant personnel attended USMEF seminars to increase their understanding of the product and its preparation to ensure the promotion’s success. After one seminar led by St. Petersburg’s most famous chef, Nikolay Akulichev, four magazines featured the U.S. Pork Festival in their columns.
Hotels posted information about the U.S. Pork Festival in rooms and elevators, and restaurants advertised the event in advance on menu holders and posters in their entrances.
When patrons ordered U.S. pork dishes at participating restaurants during the promotion period, each received a questionnaire surveying their thoughts about U.S. pork. Completed questionnaires entered participants in a drawing for prizes and were used by USMEF for market research and follow up.
The promotion set the stage for a U.S. pork retail promotion launched a week after the U.S. Pork Festival ended. Most of the participating restaurants kept U.S. pork dishes on their menus after the promotion ended, and sales of U.S. pork were twice what they had been prior to its beginning.
The promotion was funded by the U.S. pork checkoff and the USDA Market Access Program.
U.S. pork (including variety meat) exports to Russia in the first 11 months of 2005 were up 61 percent in volume at 38,275 metric tons (mt) compared to 23,728 mt in the same period of the previous year.
Photo 1 — Renowned chef Nikolay Akulichev cooks U.S. pork dishes for chefs and restaurant staff prior to the U.S. Pork Festival. Chef Akulichev described the advantages of U.S. pork and prepared several dishes with U.S. pork.
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Photo 2 — Cote Jardin menu for the U.S. Pork Festival featured the USMEF and U.S. pork logos.
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Photo 3 — Putting U.S. meat on the world’s table. USMEF St. Petersburg Manager Anna Puzyrevskaya addresses a pre-U.S. Pork Festival seminar.
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Mexico
Mexican Pork Group Appeals Ending Of Ham And Shoulder Antidumping Case
The Consejo Mexicano de Porcicultura (CMP) has filed an amparo (a legal move regarding the Constitutional Legality of a decision) against the final determination in the ham and shoulder dumping case against U.S. exporters. The CMP case is based on a variety of issues, most dealing with the manner in which the Mexican ministry (Economia) interpreted trade and price data and the length of time in making a determination that the Mexican industry was not injured by importers from the United States.
There will be a hearing in February regarding the amparo filing. The judge hearing this appeal is not under any specific time frame to rule if the filing has merit or should be dismissed. In the meantime, exports of hams and shoulders to Mexico will not be affected by the CMP filing.
USMEF, along with the American Meat Institute and the National Pork Producers Council, will file a Notice of Appearance regarding this action in order to maintain access to records filed with the court.
Russia
St. Petersburg Manager Leaves USMEF
The U.S. Pork Festival recently concluded in St. Petersburg (see related article below) was one of the many activities organized and managed by USMEF St. Petersburg Manager Anna Puzyrevskaya. Anna also arranged last year’s festival and the first ever U.S. pork and beef retail promotions in St. Petersburg . On Jan. 20, after almost five years with USMEF, Anna will be leaving the federation. USMEF wishes her well and is pleased that she will continue to be involved in selling U.S. meat in Russia.
U.S. Pork Festival Showcases U.S. Pork Items In St. Petersburg
In the historic Russian city of St. Petersburg , retail, hotel and restaurant sectors are rapidly growing, and Russian consumers are increasingly conscious of food safety and nutrition. U.S. Meat Export Federation (USMEF) had such success with its first-ever U.S. Pork Festival in 2004, that it conducted a second (Nov. 21-Dec. 21, 2005) to increase the popularity of U.S. pork, introduce it to the menus of a greater number of high-class restaurants and hotels, and, of course, increase sales of U.S. pork. U.S. pork juiciness, tenderness, taste, and the excellent safety standards and record of the industry are ideal for consumers with discerning palates and expanding incomes.
Seven restaurants — the most famous in St. Petersburg — and three 5-star hotels promoted U.S. boneless and bone-in pork loin and boneless pork chops. USMEF, in cooperation with retail supplier Grand Foods, carefully selected the holiday season for the promotion when Russians dine out more frequently, and both industry participants and diners can be drawn to noticing the superb quality products the U.S. pork industry sends to Russia.
All the participating restaurant chefs developed special U.S. pork dishes and created a la carte menus with at least two or three U.S. pork dishes. Before the promotion began, television advertising underscored the safety and quality of U.S. pork, and restaurant personnel attended USMEF seminars to increase their understanding of the product and its preparation to ensure the promotion’s success. After one seminar led by St. Petersburg’s most famous chef, Nikolay Akulichev, four magazines featured the U.S. Pork Festival in their columns.
Hotels posted information about the U.S. Pork Festival in rooms and elevators, and restaurants advertised the event in advance on menu holders and posters in their entrances.
When patrons ordered U.S. pork dishes at participating restaurants during the promotion period, each received a questionnaire surveying their thoughts about U.S. pork. Completed questionnaires entered participants in a drawing for prizes and were used by USMEF for market research and follow up.
The promotion set the stage for a U.S. pork retail promotion launched a week after the U.S. Pork Festival ended. Most of the participating restaurants kept U.S. pork dishes on their menus after the promotion ended, and sales of U.S. pork were twice what they had been prior to its beginning.
The promotion was funded by the U.S. pork checkoff and the USDA Market Access Program.
U.S. pork (including variety meat) exports to Russia in the first 11 months of 2005 were up 61 percent in volume at 38,275 metric tons (mt) compared to 23,728 mt in the same period of the previous year.
Photo 1 — Renowned chef Nikolay Akulichev cooks U.S. pork dishes for chefs and restaurant staff prior to the U.S. Pork Festival. Chef Akulichev described the advantages of U.S. pork and prepared several dishes with U.S. pork.
Photo 2 — Cote Jardin menu for the U.S. Pork Festival featured the USMEF and U.S. pork logos.
Photo 3 — Putting U.S. meat on the world’s table. USMEF St. Petersburg Manager Anna Puzyrevskaya addresses a pre-U.S. Pork Festival seminar.
Mexico
Mexican Pork Group Appeals Ending Of Ham And Shoulder Antidumping Case
The Consejo Mexicano de Porcicultura (CMP) has filed an amparo (a legal move regarding the Constitutional Legality of a decision) against the final determination in the ham and shoulder dumping case against U.S. exporters. The CMP case is based on a variety of issues, most dealing with the manner in which the Mexican ministry (Economia) interpreted trade and price data and the length of time in making a determination that the Mexican industry was not injured by importers from the United States.
There will be a hearing in February regarding the amparo filing. The judge hearing this appeal is not under any specific time frame to rule if the filing has merit or should be dismissed. In the meantime, exports of hams and shoulders to Mexico will not be affected by the CMP filing.
USMEF, along with the American Meat Institute and the National Pork Producers Council, will file a Notice of Appearance regarding this action in order to maintain access to records filed with the court.