Retail Promotions Drive Middle East Beef Sales
Published: Jan 21, 2010
USMEF recently conducted retail promotions for U.S. beef in Saudi Arabia, Egypt and the United Arab Emirates (UAE). Over a total of 32 promotional days, the slogan "U.S. Meat: Safe and Delicious" was spread among Arab consumers shopping at a dozen of the most popular retail outlets in these three key Middle East markets. U.S. high-quality beef cuts were the primary focus of the promotions at Tamimi Markets - Safeway, a popular retail chain in Saudi Arabia. In Egypt, product sampling introduced U.S. beef livers to consumers in three of the country's most popular retail chains: Mahmal Supermarket, Oscar Markets and Alfa Supermarkets. Customers who visited two Choithram Supermarkets in Dubai, UAE, enjoyed samples of U.S. processed beef products.
Participating retailers noted an increase in U.S. beef sales as a direct result of the promotion. Stores in Egypt reported that sales grew in the range of 150 percent to 200 percent above pre-promotional periods. One week after the activity concluded, sales continued to be 80 percent to 94 percent above their typical pace. While the promotions were running in Saudi Arabia, an increase in sales ranging from 166 percent to 192 percent was reported. In the week following the promotion, sales remained 66 percent to 98 percent higher than normal. Sales in the UAE during promotional days surged within a range of 165 percent to 186 percent and stayed 41 percent to 50 percent higher in the week following the promotion.
Participating retailers noted an increase in U.S. beef sales as a direct result of the promotion. Stores in Egypt reported that sales grew in the range of 150 percent to 200 percent above pre-promotional periods. One week after the activity concluded, sales continued to be 80 percent to 94 percent above their typical pace. While the promotions were running in Saudi Arabia, an increase in sales ranging from 166 percent to 192 percent was reported. In the week following the promotion, sales remained 66 percent to 98 percent higher than normal. Sales in the UAE during promotional days surged within a range of 165 percent to 186 percent and stayed 41 percent to 50 percent higher in the week following the promotion.
USMEF recently conducted retail promotions for U.S. beef in Saudi Arabia, Egypt and the United Arab Emirates (UAE). Over a total of 32 promotional days, the slogan "U.S. Meat: Safe and Delicious" was spread among Arab consumers shopping at a dozen of the most popular retail outlets in these three key Middle East markets. U.S. high-quality beef cuts were the primary focus of the promotions at Tamimi Markets - Safeway, a popular retail chain in Saudi Arabia. In Egypt, product sampling introduced U.S. beef livers to consumers in three of the country's most popular retail chains: Mahmal Supermarket, Oscar Markets and Alfa Supermarkets. Customers who visited two Choithram Supermarkets in Dubai, UAE, enjoyed samples of U.S. processed beef products.
Participating retailers noted an increase in U.S. beef sales as a direct result of the promotion. Stores in Egypt reported that sales grew in the range of 150 percent to 200 percent above pre-promotional periods. One week after the activity concluded, sales continued to be 80 percent to 94 percent above their typical pace. While the promotions were running in Saudi Arabia, an increase in sales ranging from 166 percent to 192 percent was reported. In the week following the promotion, sales remained 66 percent to 98 percent higher than normal. Sales in the UAE during promotional days surged within a range of 165 percent to 186 percent and stayed 41 percent to 50 percent higher in the week following the promotion.
Participating retailers noted an increase in U.S. beef sales as a direct result of the promotion. Stores in Egypt reported that sales grew in the range of 150 percent to 200 percent above pre-promotional periods. One week after the activity concluded, sales continued to be 80 percent to 94 percent above their typical pace. While the promotions were running in Saudi Arabia, an increase in sales ranging from 166 percent to 192 percent was reported. In the week following the promotion, sales remained 66 percent to 98 percent higher than normal. Sales in the UAE during promotional days surged within a range of 165 percent to 186 percent and stayed 41 percent to 50 percent higher in the week following the promotion.