PRODEXPO Sets Stage for Better Year in Russia for U.S. Beef, Pork
PRODEXPO Sets Stage for Better Year in Russia for U.S. Beef, Pork
Amid a brighter economic outlook and promising signs of improved market access, U.S. beef and pork attracted strong interest at PRODEXPO 2010 in Moscow. Russia’s largest food exhibition was held Feb. 8-12, drawing 1,800 companies from 57 countries. More than 61,000 industry professionals attended this year’s event.
“Not only was attendance outstanding, but the atmosphere was much more positive compared to last year,” said John Brook, USMEF regional director for Europe, Russia and the Middle East. “A year ago, the conversation was dominated by the economic crisis, payment problems and contract defaults. This year’s climate is a very welcome change, but not all that surprising. This is a dynamic and aggressive market that is known for its quick turnarounds.”
U.S. beef and pork attracted strong interest at PRODEXPO 2010 in Moscow
As USMEF reported earlier, market access issues that have effectively blocked U.S. pork exports to Russia for several weeks are steadily moving closer to resolution. Resumption of U.S. exports would be especially timely now that prices for Brazilian pork are on the rise, creating a much more promising business climate.
While U.S. beef has enjoyed much more favorable market access than pork, beef exports to Russia also hit a wall in 2009 due to a difficult pricing environment and adverse economic conditions. But the outlook for beef has also improved dramatically, with weekly beef export sales in mid-February hitting their highest level since August 2008 and strong indications of larger export totals in coming weeks.
“Russian importers are waiting for the Ministry of Commerce to issue the 75 percent of import licenses still unallocated,” Brook added. “So those in attendance at PRODEXPO were keen to make firm reservations for beef and pork meat from U.S. suppliers, which made for a very promising and productive trade show.”
USMEF welcomed 250 guests to its annual PRODEXPO reception, which is held in honor of participating U.S. exporters and exhibitors. Guests included Scott Reynolds, FAS minister consulate in the U.S. Embassy in Moscow, and a wide range of government officials, importers, distributors, restaurateurs and journalists.
USMEF’s participation in PRODEXPO 2010 was supported by the Beef Checkoff and Pork Checkoff programs and the Market Access Program (MAP).
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The U.S. Meat Export Federation (www.USMEF.org) is the trade association responsible for developing international markets for the U.S. red meat industry and is funded by USDA, exporting companies, and the beef, pork, corn and soybean checkoff programs.
For more information, contact Jim Herlihy at jherlihy@usmef.org.
USMEF complies with all equal opportunity, non-discrimination and affirmative action measures applicable to it by contract, government rule or regulation or as otherwise provided by law.
PRODEXPO Sets Stage for Better Year in Russia for U.S. Beef, Pork
Amid a brighter economic outlook and promising signs of improved market access, U.S. beef and pork attracted strong interest at PRODEXPO 2010 in Moscow. Russia’s largest food exhibition was held Feb. 8-12, drawing 1,800 companies from 57 countries. More than 61,000 industry professionals attended this year’s event.
“Not only was attendance outstanding, but the atmosphere was much more positive compared to last year,” said John Brook, USMEF regional director for Europe, Russia and the Middle East. “A year ago, the conversation was dominated by the economic crisis, payment problems and contract defaults. This year’s climate is a very welcome change, but not all that surprising. This is a dynamic and aggressive market that is known for its quick turnarounds.”
U.S. beef and pork attracted strong interest at PRODEXPO 2010 in Moscow
As USMEF reported earlier, market access issues that have effectively blocked U.S. pork exports to Russia for several weeks are steadily moving closer to resolution. Resumption of U.S. exports would be especially timely now that prices for Brazilian pork are on the rise, creating a much more promising business climate.
While U.S. beef has enjoyed much more favorable market access than pork, beef exports to Russia also hit a wall in 2009 due to a difficult pricing environment and adverse economic conditions. But the outlook for beef has also improved dramatically, with weekly beef export sales in mid-February hitting their highest level since August 2008 and strong indications of larger export totals in coming weeks.
“Russian importers are waiting for the Ministry of Commerce to issue the 75 percent of import licenses still unallocated,” Brook added. “So those in attendance at PRODEXPO were keen to make firm reservations for beef and pork meat from U.S. suppliers, which made for a very promising and productive trade show.”
USMEF welcomed 250 guests to its annual PRODEXPO reception, which is held in honor of participating U.S. exporters and exhibitors. Guests included Scott Reynolds, FAS minister consulate in the U.S. Embassy in Moscow, and a wide range of government officials, importers, distributors, restaurateurs and journalists.
USMEF’s participation in PRODEXPO 2010 was supported by the Beef Checkoff and Pork Checkoff programs and the Market Access Program (MAP).
# # #
The U.S. Meat Export Federation (www.USMEF.org) is the trade association responsible for developing international markets for the U.S. red meat industry and is funded by USDA, exporting companies, and the beef, pork, corn and soybean checkoff programs.
For more information, contact Jim Herlihy at jherlihy@usmef.org.
USMEF complies with all equal opportunity, non-discrimination and affirmative action measures applicable to it by contract, government rule or regulation or as otherwise provided by law.