Pork Media Team Brings Home Bacon To Korean Consumers

Pork Media Team Brings Home Bacon To Korean Consumers

South Korea is one of the top export markets for U.S. pork. USMEF recently brought a team of three reporters from South Korean lifestyle and cooking magazines to the U.S. to reinforce the positive impression there of U.S. pork. The result was positive articles about U.S. pork published or planned in all three publications. The magazines were Super Recipe, Cookand and Lemon Tree. The reporters visited the Iowa Pork Producers' Association, De Bruin's Hog Farm, Hyvee supermarket and Hormel to learn about the U.S. pork and pork processed meat production system and U.S. pork consumption trends. At De Bruin's Hog Farm, Mrs. De Bruin conducted a cooking demonstration of Iowa pork chops after the farm tour.

Super Recipe published a very positive and upbeat story about Ms. De Bruin's cooking and De Bruin's efforts to produce high quality and safe pork. The magazine also printed recipes using Hormel's Bacon Bits and Natural Choice Ham, and a fried Spam appetizer served at a restaurant in Austin.

Cookand published a six-page-article on cooking U.S. pork chops, the farm's environment-friendly production system, and how U.S. farmers work hard to produce high quality pork. The article also covered U.S. pork consumption trends, pork products in U.S. supermarkets, enhanced pork, slow-cooked pork loin and Hormel's history, plant safety protocols and new products development.

Lemon Tree will publish a U.S. pork story in its July issue.

Pork Media Team Brings Home Bacon To Korean Consumers

South Korea is one of the top export markets for U.S. pork. USMEF recently brought a team of three reporters from South Korean lifestyle and cooking magazines to the U.S. to reinforce the positive impression there of U.S. pork. The result was positive articles about U.S. pork published or planned in all three publications. The magazines were Super Recipe, Cookand and Lemon Tree. The reporters visited the Iowa Pork Producers' Association, De Bruin's Hog Farm, Hyvee supermarket and Hormel to learn about the U.S. pork and pork processed meat production system and U.S. pork consumption trends. At De Bruin's Hog Farm, Mrs. De Bruin conducted a cooking demonstration of Iowa pork chops after the farm tour.

Super Recipe published a very positive and upbeat story about Ms. De Bruin's cooking and De Bruin's efforts to produce high quality and safe pork. The magazine also printed recipes using Hormel's Bacon Bits and Natural Choice Ham, and a fried Spam appetizer served at a restaurant in Austin.

Cookand published a six-page-article on cooking U.S. pork chops, the farm's environment-friendly production system, and how U.S. farmers work hard to produce high quality pork. The article also covered U.S. pork consumption trends, pork products in U.S. supermarkets, enhanced pork, slow-cooked pork loin and Hormel's history, plant safety protocols and new products development.

Lemon Tree will publish a U.S. pork story in its July issue.