Pork Export Insights
The study consisted of extensive one-on-one interviews as well as quantitative computer-assisted personal interviews with importers, distributors, processors and foodservice, retail and wholesale buyers in Japan, Mexico, Russia and China/Hong Kong.
USMEF international directors and staff were extensively involved in facilitating the interviews. The project was designed as a follow-up to the master’s degree thesis of Kevin Smith, USMEF director of export services.
Summary factsheets and a full presentation are available online.