New Taipei Mall Offers Growth Opportunities for U.S. Beef in Taiwan
New Taipei Mall Offers Growth Opportunities for U.S. Beef in Taiwan
Taipei’s newest new shopping mall, Qsquare, which opened its doors Dec. 17, has enormous economic potential with an estimated half-million people passing through its doors every day. Among those looking to capitalize on this potential is USMEF.
The Qsquare project a tremendous opportunity to reinvigorate the Taipei Railway Station neighborhood, with businesses targeting the daily commuters who transit the station. In addition to retail shops and restaurants, the property will also include luxury housing, a health club and a cinema complex.
A new, five-star Palais de Chine Hotel will open soon at Qsquare. The hotel is part of the L'Hotel de Chine Group, which also operates the Fleur de Chine, Chateau de Chine, Maison de Chine and Chinatrust brands. Hotel executives have expressed strong interest in offering U.S. Prime beef on the menu – an opportunity quickly seized upon by USMEF.
“In Taiwan, an endorsement by a five-star hotel makes an enormously powerful statement about the quality and safety of U.S. beef,” said Joel Haggard, USMEF senior vice president for the Asia Pacific region. “This is exactly the kind of positive message we need to reinforce with Taiwan consumers.”
Culinary staff at the Palais de Chine Hotel in Taipei prepare U.S. Prime beef
USMEF recently conducted a beef tasting with the Palais de Chine General Manager Achim v. Hake and his culinary staff to help familiarize them with high-quality U.S. beef.
“We very much look forward to working with USMEF and cooperating on future opportunities,” Hake said.
Jason’s Supermarket, one of USMEF’s key retail accounts in Taiwan, also has a strong presence at Qsquare. Jason’s outlet in the mall’s lower level offers a high percentage of imported, upscale items including U.S. Prime beef and other branded beef products. Qsquare even offers freezer lockers just outside of the supermarket so shoppers can store their food purchases while shopping or viewing a movie.
Customers sample U.S. beef at Jason’s Supermarket in Taipei’s new Qsquare mall
As part of the grand opening, USMEF partnered with Jason’s on a three-day U.S. beef sampling, which reached a large and enthusiastic audience, since more than 300,000 people visited Qsquare during its first three days of operation.
“Qsquare really differentiates itself from rivals by mainly targeting a younger crowd,” said USMEF-Taiwan Director Davis Wu. “Because of its strong purchasing power and health consciousness, this is precisely the audience USMEF is trying to reach.”
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The U.S. Meat Export Federation (www.USMEF.org) is the trade association responsible for developing international markets for the U.S. red meat industry and is funded by USDA, exporting companies, and the beef, pork, corn and soybean checkoff programs.
For more information, contact Jim Herlihy at jherlihy@usmef.org.
USMEF complies with all equal opportunity, non-discrimination and affirmative action measures applicable to it by contract, government rule or regulation or as otherwise provided by law.
New Taipei Mall Offers Growth Opportunities for U.S. Beef in Taiwan
Taipei’s newest new shopping mall, Qsquare, which opened its doors Dec. 17, has enormous economic potential with an estimated half-million people passing through its doors every day. Among those looking to capitalize on this potential is USMEF.
The Qsquare project a tremendous opportunity to reinvigorate the Taipei Railway Station neighborhood, with businesses targeting the daily commuters who transit the station. In addition to retail shops and restaurants, the property will also include luxury housing, a health club and a cinema complex.
A new, five-star Palais de Chine Hotel will open soon at Qsquare. The hotel is part of the L'Hotel de Chine Group, which also operates the Fleur de Chine, Chateau de Chine, Maison de Chine and Chinatrust brands. Hotel executives have expressed strong interest in offering U.S. Prime beef on the menu – an opportunity quickly seized upon by USMEF.
“In Taiwan, an endorsement by a five-star hotel makes an enormously powerful statement about the quality and safety of U.S. beef,” said Joel Haggard, USMEF senior vice president for the Asia Pacific region. “This is exactly the kind of positive message we need to reinforce with Taiwan consumers.”
Culinary staff at the Palais de Chine Hotel in Taipei prepare U.S. Prime beef
USMEF recently conducted a beef tasting with the Palais de Chine General Manager Achim v. Hake and his culinary staff to help familiarize them with high-quality U.S. beef.
“We very much look forward to working with USMEF and cooperating on future opportunities,” Hake said.
Jason’s Supermarket, one of USMEF’s key retail accounts in Taiwan, also has a strong presence at Qsquare. Jason’s outlet in the mall’s lower level offers a high percentage of imported, upscale items including U.S. Prime beef and other branded beef products. Qsquare even offers freezer lockers just outside of the supermarket so shoppers can store their food purchases while shopping or viewing a movie.
Customers sample U.S. beef at Jason’s Supermarket in Taipei’s new Qsquare mall
As part of the grand opening, USMEF partnered with Jason’s on a three-day U.S. beef sampling, which reached a large and enthusiastic audience, since more than 300,000 people visited Qsquare during its first three days of operation.
“Qsquare really differentiates itself from rivals by mainly targeting a younger crowd,” said USMEF-Taiwan Director Davis Wu. “Because of its strong purchasing power and health consciousness, this is precisely the audience USMEF is trying to reach.”
# # #
The U.S. Meat Export Federation (www.USMEF.org) is the trade association responsible for developing international markets for the U.S. red meat industry and is funded by USDA, exporting companies, and the beef, pork, corn and soybean checkoff programs.
For more information, contact Jim Herlihy at jherlihy@usmef.org.
USMEF complies with all equal opportunity, non-discrimination and affirmative action measures applicable to it by contract, government rule or regulation or as otherwise provided by law.