Mother’s Day Promotion Helps Keep Pork Exports to Mexico Sizzling
Mother’s Day Promotion Helps Keep Pork Exports to Mexico Sizzling
After setting an all-time record in 2009, U.S. pork exports to Mexico are building even stronger momentum this year. Although faced with rising prices for hams and other key pork items, Mexico has proven to be a very reliable and resilient market. Through April, pork muscle cut exports to Mexico increased by 25 percent in volume and 47 percent in value over last year’s record pace, totaling 283.5 million pounds valued at more than $250 million.
A recent five-week promotion built on the growing popularity of U.S. pork by generating significant sales increases at more than 130 locations operated by four major supermarket chains. Supported by the Pork Checkoff, the May 4-June 6 promotion incorporated a Mother’s Day theme that proved very attractive to Mexico’s shoppers.
A young shopper samples U.S. pork at a Mother’s Day promotion in Mexico
With USMEF demonstrators handing out samples and product information to their customers, the supermarket chains increased U.S. pork sales from 7 percent to 50 percent compared to the same period last year. The promotion-wide average increase was about 13 percent, as total sales rose from 2.71 million to 3.06 million pounds. U.S. chopped pork loin, pork shank, outside skirt, back ribs and bone-in hams sold particularly well.
“The rapidly growing number of modern supermarkets in Mexico provides an outstanding venue for USMEF demonstrations and promotions, and U.S. pork is really capitalizing on that,” said Chad Russell, USMEF regional director Mexico, Central American and the Dominican Republic. “These promotions help us build buyer loyalty that will provide a return to the U.S. pork industry for many years to come.”
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The U.S. Meat Export Federation (www.USMEF.org) is the trade association responsible for developing international markets for the U.S. red meat industry. It is funded by USDA; the beef, pork, lamb, corn and soybean checkoff programs, as well as its members representing nine industry sectors: beef/veal producing & feeding, pork producing & feeding, lamb producing & feeding, packing & processing, purveying & trading, oilseeds producing, feedgrains producing, farm organizations and supply & service organizations.
For more information, contact Jim Herlihy at jherlihy@usmef.org.
USMEF complies with all equal opportunity, non-discrimination and affirmative action measures applicable to it by contract, government rule or regulation or as otherwise provided by law.
Mother’s Day Promotion Helps Keep Pork Exports to Mexico Sizzling
After setting an all-time record in 2009, U.S. pork exports to Mexico are building even stronger momentum this year. Although faced with rising prices for hams and other key pork items, Mexico has proven to be a very reliable and resilient market. Through April, pork muscle cut exports to Mexico increased by 25 percent in volume and 47 percent in value over last year’s record pace, totaling 283.5 million pounds valued at more than $250 million.
A recent five-week promotion built on the growing popularity of U.S. pork by generating significant sales increases at more than 130 locations operated by four major supermarket chains. Supported by the Pork Checkoff, the May 4-June 6 promotion incorporated a Mother’s Day theme that proved very attractive to Mexico’s shoppers.
A young shopper samples U.S. pork at a Mother’s Day promotion in Mexico
With USMEF demonstrators handing out samples and product information to their customers, the supermarket chains increased U.S. pork sales from 7 percent to 50 percent compared to the same period last year. The promotion-wide average increase was about 13 percent, as total sales rose from 2.71 million to 3.06 million pounds. U.S. chopped pork loin, pork shank, outside skirt, back ribs and bone-in hams sold particularly well.
“The rapidly growing number of modern supermarkets in Mexico provides an outstanding venue for USMEF demonstrations and promotions, and U.S. pork is really capitalizing on that,” said Chad Russell, USMEF regional director Mexico, Central American and the Dominican Republic. “These promotions help us build buyer loyalty that will provide a return to the U.S. pork industry for many years to come.”
# # #
The U.S. Meat Export Federation (www.USMEF.org) is the trade association responsible for developing international markets for the U.S. red meat industry. It is funded by USDA; the beef, pork, lamb, corn and soybean checkoff programs, as well as its members representing nine industry sectors: beef/veal producing & feeding, pork producing & feeding, lamb producing & feeding, packing & processing, purveying & trading, oilseeds producing, feedgrains producing, farm organizations and supply & service organizations.
For more information, contact Jim Herlihy at jherlihy@usmef.org.
USMEF complies with all equal opportunity, non-discrimination and affirmative action measures applicable to it by contract, government rule or regulation or as otherwise provided by law.