Middle East | USMEF Teams With Media To Reach U.S. Beef Consumers | With com...

Middle East

USMEF Teams With Media To Reach U.S. Beef Consumers

With competition becoming fierce in the Middle East, USMEF is leveraging the rising role of the media to deliver a consistent message about U.S. beef quality and safety to the maximum number of consumers.

“Media shapes the image of any product, so identifying U.S. beef quality advantages and culinary gains in magazines that enter many Arab households is extremely successful in ensuring our messages are accurate and consistent,” said Simon Bakht, USMEF Middle East consultant.

Three dishes prepared with high quality U.S. beef steaks, liver and sausages were featured in the March issue of two popular magazines while two recipes were featured in Al Yamamah, a weekly publication cooperating with USMEF for the first time. The versatility of U.S. beef is emphasized in the recipes, reaching approximately 772,500 readers in the Arab world.

To read more, see the online news release.

Middle East

USMEF Teams With Media To Reach U.S. Beef Consumers

With competition becoming fierce in the Middle East, USMEF is leveraging the rising role of the media to deliver a consistent message about U.S. beef quality and safety to the maximum number of consumers.

“Media shapes the image of any product, so identifying U.S. beef quality advantages and culinary gains in magazines that enter many Arab households is extremely successful in ensuring our messages are accurate and consistent,” said Simon Bakht, USMEF Middle East consultant.

Three dishes prepared with high quality U.S. beef steaks, liver and sausages were featured in the March issue of two popular magazines while two recipes were featured in Al Yamamah, a weekly publication cooperating with USMEF for the first time. The versatility of U.S. beef is emphasized in the recipes, reaching approximately 772,500 readers in the Arab world.

To read more, see the online news release.