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Middle East

USMEF Ready For Major Food Show Next Week In Dubai

USMEF consultants in the Middle East are preparing for the Gulfood Show, the region’s largest food and hospitality trade show. The biennial event will be held Feb. 19-22 in Dubai.

The last show attracted 2,000 participating companies from 53 countries and a record 23,500 visitors from 126 countries. It was an ideal place for USMEF to meet potential buyers, develop new relationships and supply information on the safety and quality of U.S. beef. This year, in preparation for the show USMEF has sent out direct mailings to trading partners and customers.

The Middle East relies on imports for 90 percent of its food needs. Since five-star hotels in Dubai are expanding at an annual rate of 30 percent, they have a growing need for high quality U.S. beef and an overall focus on purchasing food for quality rather than cost.

To increase the outreach of U.S. beef’s superior quality, safety and versatility and to reach more chefs, hotels, restaurants and food connoisseurs, USMEF prepared a feature article on cooking with U.S. beef, which will be published in a special edition of the Gulf Gourmet magazine.

In addition, a full page advertisement, funded by the beef checkoff and using the slogan “U.S. Beef: Bred for Quality…Chosen for Taste,” will appear in the Gulf Gourmet magazine. Approximately 8,000 copies will be distributed to all chefs and foodservice representatives across the region as well as participants of a culinary event during the Gulfood Show.

Middle East

USMEF Ready For Major Food Show Next Week In Dubai

USMEF consultants in the Middle East are preparing for the Gulfood Show, the region’s largest food and hospitality trade show. The biennial event will be held Feb. 19-22 in Dubai.

The last show attracted 2,000 participating companies from 53 countries and a record 23,500 visitors from 126 countries. It was an ideal place for USMEF to meet potential buyers, develop new relationships and supply information on the safety and quality of U.S. beef. This year, in preparation for the show USMEF has sent out direct mailings to trading partners and customers.

The Middle East relies on imports for 90 percent of its food needs. Since five-star hotels in Dubai are expanding at an annual rate of 30 percent, they have a growing need for high quality U.S. beef and an overall focus on purchasing food for quality rather than cost.

To increase the outreach of U.S. beef’s superior quality, safety and versatility and to reach more chefs, hotels, restaurants and food connoisseurs, USMEF prepared a feature article on cooking with U.S. beef, which will be published in a special edition of the Gulf Gourmet magazine.

In addition, a full page advertisement, funded by the beef checkoff and using the slogan “U.S. Beef: Bred for Quality…Chosen for Taste,” will appear in the Gulf Gourmet magazine. Approximately 8,000 copies will be distributed to all chefs and foodservice representatives across the region as well as participants of a culinary event during the Gulfood Show.