Middle East | U.S. Beef Draws In Chefs And Buyers At Food Show | U.S. beef ...

Middle East

U.S. Beef Draws In Chefs And Buyers At Food Show

U.S. beef is getting impressive exposure and is attracting extensive interest from chefs and food buyers at the HORECA food show in Beirut that started Tuesday and runs through Friday.

USMEF Director, Europe, Russia and the Middle East John Brook is there to talk with traders and buyers. The show is a great opportunity for the new director to better understand the market and recognize where USMEF efforts can encourage more U.S. beef sales. Many visitors have stopped at the USMEF booth to first learn about U.S. beef or to gather more specific information.

Serving the hospitality and foodservice industries, HORECA offers a range of products from nearly 300 exhibitors, complemented by a full schedule of educational sessions, networking opportunities and special events. It is expected to draw about 15,000 professionals from around the region.

Middle East

U.S. Beef Draws In Chefs And Buyers At Food Show

U.S. beef is getting impressive exposure and is attracting extensive interest from chefs and food buyers at the HORECA food show in Beirut that started Tuesday and runs through Friday.

USMEF Director, Europe, Russia and the Middle East John Brook is there to talk with traders and buyers. The show is a great opportunity for the new director to better understand the market and recognize where USMEF efforts can encourage more U.S. beef sales. Many visitors have stopped at the USMEF booth to first learn about U.S. beef or to gather more specific information.

Serving the hospitality and foodservice industries, HORECA offers a range of products from nearly 300 exhibitors, complemented by a full schedule of educational sessions, networking opportunities and special events. It is expected to draw about 15,000 professionals from around the region.