Mexico | U.S. Red Meat Goes Back To School | USMEF analysis showed red meat ...
Mexico
U.S. Red Meat Goes Back To School
USMEF analysis showed red meat demand among families significantly decreases during the back-to-school season primarily due to the significant cost of school materials. To sustain U.S. red meat demand during this season, USMEF developed and conducted a special Back To School promotion program.
Consumers who purchased 45 pounds of U.S. beef and pork items or bought a cattle or pig head from Aug. 1 through Sept. 15 at 26 participating San Francisco de Asis, regional supermarkets in the Yucatan, could turn in their proofs of purchase and receipts for a school supply kit that included basic supplies, such as pencils, erasers and notepad, required by the local education agency.
“This strengthened our relationship with consumers by demonstrating the U.S. red meat industry is aware of family expenses and cares enough to try to help,” said USMEF Mexico Marketing Manager Gustavo Castano. “We also gained a partner in this retailer, prominent in the Yucatan peninsula region.”
Castano said the retailer traditionally offers domestic beef in its stores, and decided to introduce U.S. beef items, such as knuckle, inside skirt and gooseneck with positive results. Sales of U.S. pork increased nearly 25 percent during the promotion period compared to the same time last year, with U.S. pork milanesa posting the highest increase of 48 percent.
Mexico
U.S. Red Meat Goes Back To School
USMEF analysis showed red meat demand among families significantly decreases during the back-to-school season primarily due to the significant cost of school materials. To sustain U.S. red meat demand during this season, USMEF developed and conducted a special Back To School promotion program.
Consumers who purchased 45 pounds of U.S. beef and pork items or bought a cattle or pig head from Aug. 1 through Sept. 15 at 26 participating San Francisco de Asis, regional supermarkets in the Yucatan, could turn in their proofs of purchase and receipts for a school supply kit that included basic supplies, such as pencils, erasers and notepad, required by the local education agency.
“This strengthened our relationship with consumers by demonstrating the U.S. red meat industry is aware of family expenses and cares enough to try to help,” said USMEF Mexico Marketing Manager Gustavo Castano. “We also gained a partner in this retailer, prominent in the Yucatan peninsula region.”
Castano said the retailer traditionally offers domestic beef in its stores, and decided to introduce U.S. beef items, such as knuckle, inside skirt and gooseneck with positive results. Sales of U.S. pork increased nearly 25 percent during the promotion period compared to the same time last year, with U.S. pork milanesa posting the highest increase of 48 percent.