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Mexico

USMEF Mystery Shopper Winners To Visit U.S. Meat Industry

Select winners of a six-month-long USMEF Mystery Shopper program helping improve retail meat department standards in Mexico are scheduled to visit Colorado and Iowa, July 24-28 to experience firsthand the process and origins of U.S. beef and pork. 

The group comprised of winning meat department butchers, supervisors and staff will be led by USMEF Mexico Marketing Manager Gerardo Rodriquez. The group will visit packing plants and learn about the benefits of U.S. beef and pork.

Other activities, such as attending the Living History Farm in Iowa and experiencing fresh Colorado mountain air in Rocky Mountain National Park, are planned for the group as a reward for winning the program.  

In its fifth year, the USMEF Mystery Shopper program creates a friendly competition between participating retail stores with the aim of improving meat counter service standards.

“Mystery shoppers,” people who look and act like regular customers, rate meat departments on a variety of attributes, including sanitation, display, customer service and U.S. meat promotion.

Mexico

USMEF Mystery Shopper Winners To Visit U.S. Meat Industry

Select winners of a six-month-long USMEF Mystery Shopper program helping improve retail meat department standards in Mexico are scheduled to visit Colorado and Iowa, July 24-28 to experience firsthand the process and origins of U.S. beef and pork. 

The group comprised of winning meat department butchers, supervisors and staff will be led by USMEF Mexico Marketing Manager Gerardo Rodriquez. The group will visit packing plants and learn about the benefits of U.S. beef and pork.

Other activities, such as attending the Living History Farm in Iowa and experiencing fresh Colorado mountain air in Rocky Mountain National Park, are planned for the group as a reward for winning the program.  

In its fifth year, the USMEF Mystery Shopper program creates a friendly competition between participating retail stores with the aim of improving meat counter service standards.

“Mystery shoppers,” people who look and act like regular customers, rate meat departments on a variety of attributes, including sanitation, display, customer service and U.S. meat promotion.