MEXICO | USMEF Mystery Shopper Program Encourages Mexican Stores To Be At The...
MEXICO
USMEF Mystery Shopper Program Encourages Mexican Stores To Be At Their Best
“Mystery shoppers,” people who look and act like regular customers, rate meat departments in Mexican retail stores on a variety of attributes, including sanitation, display, customer service and U.S. meat promotion.
In its fifth year, the USMEF Mystery Shopper program creates a friendly inter-store competition with the aim of improving meat counter service standards. After a mystery shopper visit, a USMEF supervisor visits the meat department manager to provide feedback about how the department is doing and how it might improve. The goal is to score higher and higher points as the program progresses. On recent visits, USMEF representatives were pleased to find the program was being implemented correctly in most stores and had already resulted in increased sales.
“In a majority of the stores we visited, Mystery Shopper banners were hung in the right place, at the store entrance and meat department,” said Gustavo Castano. “The Mystery Shopper comment box had customer evaluation forms and pens next to it, while U.S. beef and U.S. pork displays were correctly placed on the meat refrigerators.”
The contest drives sales by making meat departments more appealing to customers by providing a clean and inviting atmosphere, while inspiring employees to be at their best.
“U.S. meat products need adequate handling to ensure safety and this promotion is an excellent way of changing attitudes and behaviors in meat department personnel, while promoting U.S. meat to customers,” said Castano, USMEF Mexico retail manager.
The program takes place on a random basis over a period of six months at 75 retail stores from three chains – Comerical Mexicana, Gigante and Chedraui – located in 12 cities in the Bajio and Tijuana areas. This year’s program started March 6 and runs through September 30.
MEXICO
USMEF Mystery Shopper Program Encourages Mexican Stores To Be At Their Best
“Mystery shoppers,” people who look and act like regular customers, rate meat departments in Mexican retail stores on a variety of attributes, including sanitation, display, customer service and U.S. meat promotion.
In its fifth year, the USMEF Mystery Shopper program creates a friendly inter-store competition with the aim of improving meat counter service standards. After a mystery shopper visit, a USMEF supervisor visits the meat department manager to provide feedback about how the department is doing and how it might improve. The goal is to score higher and higher points as the program progresses. On recent visits, USMEF representatives were pleased to find the program was being implemented correctly in most stores and had already resulted in increased sales.
“In a majority of the stores we visited, Mystery Shopper banners were hung in the right place, at the store entrance and meat department,” said Gustavo Castano. “The Mystery Shopper comment box had customer evaluation forms and pens next to it, while U.S. beef and U.S. pork displays were correctly placed on the meat refrigerators.”
The contest drives sales by making meat departments more appealing to customers by providing a clean and inviting atmosphere, while inspiring employees to be at their best.
“U.S. meat products need adequate handling to ensure safety and this promotion is an excellent way of changing attitudes and behaviors in meat department personnel, while promoting U.S. meat to customers,” said Castano, USMEF Mexico retail manager.
The program takes place on a random basis over a period of six months at 75 retail stores from three chains – Comerical Mexicana, Gigante and Chedraui – located in 12 cities in the Bajio and Tijuana areas. This year’s program started March 6 and runs through September 30.