Mexico | USMEF Builds Consumer Loyalty By Sponsoring Community Events | USMEF...
Mexico
USMEF Builds Consumer Loyalty By Sponsoring Community Events
USMEF helped sponsor a civil protection course last week in Atizapan, Mexico to help children learn what to do in case of a catastrophe, like an earthquake or fire. USMEF also participated in a nutrition program for children attending the Kipling School in Mexico City.
“Good neighbor activities like these build consumer loyalty to U.S. meat and counter negative perceptions of free trade and globalization,” said Chad Russell, USMEF regional director of Mexico and the Dominican Republic.
More than 100 children attending the civil protection course learned to extinguish a fire and to rescue a person from a trapped area. Firemen and paramedics showed the children how to administer basic first aid and later provided tours of a fire engine and ambulance.
“USMEF’s assistance in educating children about civil responsibilities under catastrophic conditions is greatly appreciated and does not go unnoticed,” said Luis Eduardo Perez, a government secretary civil protection director.
USMEF provided tacos made with U.S. beef for the children on the last day of the course. Parents received information about U.S. meat and how it can contribute to a healthy diet.
This course is one of 10 courses the Mexican Civil Protection agency uses to prepare people for disasters.
At the Kipling School, USMEF Dietitian Leticia Garcia presented the benefits of eating meat. Garcia helped children understand how the protein in meat is fundamental for brain development and growth. Garcia also talked about combating the rising level of obesity in Mexico with a healthy diet that includes red meat.
“USMEF is imparting science-based nutritional information about U.S. meat products to Mexican consumers while helping provide information about a serious national health concern – obesity,” said Russell.
Following the presentation, USMEF took measurements of each student’s weight and height. The same data was collected last year, allowing USMEF dietitians to analyze the changes and send results and suggestions to parents.
Mexico
USMEF Builds Consumer Loyalty By Sponsoring Community Events
USMEF helped sponsor a civil protection course last week in Atizapan, Mexico to help children learn what to do in case of a catastrophe, like an earthquake or fire. USMEF also participated in a nutrition program for children attending the Kipling School in Mexico City.
“Good neighbor activities like these build consumer loyalty to U.S. meat and counter negative perceptions of free trade and globalization,” said Chad Russell, USMEF regional director of Mexico and the Dominican Republic.
More than 100 children attending the civil protection course learned to extinguish a fire and to rescue a person from a trapped area. Firemen and paramedics showed the children how to administer basic first aid and later provided tours of a fire engine and ambulance.
“USMEF’s assistance in educating children about civil responsibilities under catastrophic conditions is greatly appreciated and does not go unnoticed,” said Luis Eduardo Perez, a government secretary civil protection director.
USMEF provided tacos made with U.S. beef for the children on the last day of the course. Parents received information about U.S. meat and how it can contribute to a healthy diet.
This course is one of 10 courses the Mexican Civil Protection agency uses to prepare people for disasters.
At the Kipling School, USMEF Dietitian Leticia Garcia presented the benefits of eating meat. Garcia helped children understand how the protein in meat is fundamental for brain development and growth. Garcia also talked about combating the rising level of obesity in Mexico with a healthy diet that includes red meat.
“USMEF is imparting science-based nutritional information about U.S. meat products to Mexican consumers while helping provide information about a serious national health concern – obesity,” said Russell.
Following the presentation, USMEF took measurements of each student’s weight and height. The same data was collected last year, allowing USMEF dietitians to analyze the changes and send results and suggestions to parents.