Mexico | Retail Chain Sees Results From USMEF Efforts | Alsuper, a retail cha...

Mexico

Retail Chain Sees Results From USMEF Efforts

Alsuper, a retail chain with 30 outlets in northeastern Mexico, reports that USMEF promotions have helped the chain increase U.S. meat sales by 3 percent compared to two years ago. Approximately 80 percent of meat purchases made at the stores come from the United States.

“USMEF promotions and assistance with developing business relationships with U.S. meat companies have been very positive,” said Ricardo Duran, Alsuper meat purchasing director.

Duran said meat sales currently comprise 9.4 percent of all sales at Alsuper. The company has set a goal to increase that number to 10 percent by December.

“With five new stores opening and continued USMEF promotions and assistance, we believe we can reach that goal,” Duran said.

Chad Russell, USMEF regional director for Mexico and the Dominican Republic, noted Alsuper’s experience is an excellent example of how USMEF marketing efforts help build demand and loyalty for U.S. red meat in Mexico.

Mexico

Retail Chain Sees Results From USMEF Efforts

Alsuper, a retail chain with 30 outlets in northeastern Mexico, reports that USMEF promotions have helped the chain increase U.S. meat sales by 3 percent compared to two years ago. Approximately 80 percent of meat purchases made at the stores come from the United States.

“USMEF promotions and assistance with developing business relationships with U.S. meat companies have been very positive,” said Ricardo Duran, Alsuper meat purchasing director.

Duran said meat sales currently comprise 9.4 percent of all sales at Alsuper. The company has set a goal to increase that number to 10 percent by December.

“With five new stores opening and continued USMEF promotions and assistance, we believe we can reach that goal,” Duran said.

Chad Russell, USMEF regional director for Mexico and the Dominican Republic, noted Alsuper’s experience is an excellent example of how USMEF marketing efforts help build demand and loyalty for U.S. red meat in Mexico.