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Mexico

Pork Leadership Academy Sees Export Potential After Market Visit

Experiencing things firsthand is sometimes all it takes to gain greater understanding of them. That is what members of the Pork Leadership Academy experienced last week as USMEF introduced them to U.S. pork marketing programs in Mexico. By trip’s end, pork leaders could see how their products continue to expand in this neighboring market.

“I was impressed by the opportunity to see the culture, purchasing decisions and overall potential of the market,” said Glen Walters, a pork producer from Coosa, Georgia. “It goes back to what USMEF is doing to educate consumers in Mexico because knowledge is power and consumers then make decisions that benefit the U.S. pork industry.”

Twenty-five U.S. pork producers are selected each year for the Pork Leadership Academy, a program sponsored by the pork checkoff to identify and train industry leaders. As part of that training, USMEF introduces pork producers to its efforts in international markets so they are able to identify how exports benefit their industry and livelihood.

Mexico is the second largest market for U.S. pork exports. During the week-long visit, Pork Leadership Academy members were introduced to current market conditions in Mexico and the programs USMEF is conducting to expand the outreach of U.S. pork.

To read more, see the USMEF news release covering this trip.

Mexico

Pork Leadership Academy Sees Export Potential After Market Visit

Experiencing things firsthand is sometimes all it takes to gain greater understanding of them. That is what members of the Pork Leadership Academy experienced last week as USMEF introduced them to U.S. pork marketing programs in Mexico. By trip’s end, pork leaders could see how their products continue to expand in this neighboring market.

“I was impressed by the opportunity to see the culture, purchasing decisions and overall potential of the market,” said Glen Walters, a pork producer from Coosa, Georgia. “It goes back to what USMEF is doing to educate consumers in Mexico because knowledge is power and consumers then make decisions that benefit the U.S. pork industry.”

Twenty-five U.S. pork producers are selected each year for the Pork Leadership Academy, a program sponsored by the pork checkoff to identify and train industry leaders. As part of that training, USMEF introduces pork producers to its efforts in international markets so they are able to identify how exports benefit their industry and livelihood.

Mexico is the second largest market for U.S. pork exports. During the week-long visit, Pork Leadership Academy members were introduced to current market conditions in Mexico and the programs USMEF is conducting to expand the outreach of U.S. pork.

To read more, see the USMEF news release covering this trip.