Mexico Continues Rebound from A-H1N1 Flu Outbreak
Mexico Continues Rebound from A-H1N1 Flu Outbreak
Mexico is continuing its efforts to rebound from the recent A-H1N1 influenza outbreak, with the government of Mexico launching a $90 million advertising campaign designed to restore tourism – the nation’s third-most important industry – while the domestic pork industry is planning its own campaign to boost pork sales.
The News of Mexico City reports that President Felipe Calderon on Monday launched a $90 million campaign aimed at reviving Mexico’s tourism industry. “Thousands of families throughout the country live off tourism,” said Calderon at a Los Pinos event to mark the launch of “Vive Mexico.” The advertising campaign will include the participation of various sectors including arts, sports, business and media, featuring singer Plácido Domingo and champion Mexican golfer Lorena Ochoa, in an attempt to lure back tourists.
The Mexican newspaper La Prensa reported today that pork consumption has reached 80 percent of pre-flu levels, and SAGARPA Secretary Alberto Cardenas noted that pork consumption continues to improve with each passing day.
The director of the Mexican Pork Producers Association, Enrique Avila, was quoted in today’s Milenio newspaper saying that pork prices in Mexico fell 30 percent as a consequence of the virus outbreak that initially was dubbed “swine flu.” He stated that the industry is planning a huge promotional strategy to encourage consumers to eat pork, which he believes will help the pork market recover to pre-flu levels within three weeks.
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The U.S. Meat Export Federation (www.USMEF.org) is the trade association responsible for developing international markets for the U.S. red meat industry and is funded by USDA, exporting companies, and the beef, pork, corn and soybean checkoff programs.
Mexico Continues Rebound from A-H1N1 Flu Outbreak
Mexico is continuing its efforts to rebound from the recent A-H1N1 influenza outbreak, with the government of Mexico launching a $90 million advertising campaign designed to restore tourism – the nation’s third-most important industry – while the domestic pork industry is planning its own campaign to boost pork sales.
The News of Mexico City reports that President Felipe Calderon on Monday launched a $90 million campaign aimed at reviving Mexico’s tourism industry. “Thousands of families throughout the country live off tourism,” said Calderon at a Los Pinos event to mark the launch of “Vive Mexico.” The advertising campaign will include the participation of various sectors including arts, sports, business and media, featuring singer Plácido Domingo and champion Mexican golfer Lorena Ochoa, in an attempt to lure back tourists.
The Mexican newspaper La Prensa reported today that pork consumption has reached 80 percent of pre-flu levels, and SAGARPA Secretary Alberto Cardenas noted that pork consumption continues to improve with each passing day.
The director of the Mexican Pork Producers Association, Enrique Avila, was quoted in today’s Milenio newspaper saying that pork prices in Mexico fell 30 percent as a consequence of the virus outbreak that initially was dubbed “swine flu.” He stated that the industry is planning a huge promotional strategy to encourage consumers to eat pork, which he believes will help the pork market recover to pre-flu levels within three weeks.
# # #
The U.S. Meat Export Federation (www.USMEF.org) is the trade association responsible for developing international markets for the U.S. red meat industry and is funded by USDA, exporting companies, and the beef, pork, corn and soybean checkoff programs.