Mexican Retailers Learn
Retail winners of a 2005 contest associated with a Mystery Shopper promotion traveled to the U.S. recently to learn more about the U.S. meat industry. The contest and promotion was held in 38 San Francisco de Asis Supermarkets, which increased their purchases of U.S. red meats by 120 percent from January to September 2006 as a result.
Leading the group in the U.S. was USMEF Retail Marketing Manager Gustavo Castaño and USMEF Monterrey Manager Gerardo Rodriguez. The winners visited a Tyson pork plant in Des Moines, Iowa and attended a 3-hour seminar on the U.S. retail industry at the National Cattlemen’s Beef Association (NCBA) in Denver. The group also visited three supermarkets where they saw the way U.S. meat is displayed.
Mexico is currently the largest foreign market for U.S. beef and beef variety meats, importing 241,810 metric tons worth nearly $770 million from January through July, 2006. In volume terms, this represents a 34 percent increase and a 39 percent increase in value over similar figures in 2005. After being closed for a short time because of a BSE ban on U.S. beef, the Mexican market reopened in March, 2004 for U.S. beef muscle meat products derived from animals under 30 months of age. In March 2006 Mexico resumed imports of bone-in-meat.
Mexico is also the largest foreign market for U.S. pork and pork variety meats, with imports of 244,642 metric tons, valued at $369 million from January through July, 2006. This represents a 16 percent increase in volume terms and a 14 percent increase in value over similar figures in 2005.
Retail winners of a 2005 contest associated with a Mystery Shopper promotion traveled to the U.S. recently to learn more about the U.S. meat industry. The contest and promotion was held in 38 San Francisco de Asis Supermarkets, which increased their purchases of U.S. red meats by 120 percent from January to September 2006 as a result.
Leading the group in the U.S. was USMEF Retail Marketing Manager Gustavo Castaño and USMEF Monterrey Manager Gerardo Rodriguez. The winners visited a Tyson pork plant in Des Moines, Iowa and attended a 3-hour seminar on the U.S. retail industry at the National Cattlemen’s Beef Association (NCBA) in Denver. The group also visited three supermarkets where they saw the way U.S. meat is displayed.
Mexico is currently the largest foreign market for U.S. beef and beef variety meats, importing 241,810 metric tons worth nearly $770 million from January through July, 2006. In volume terms, this represents a 34 percent increase and a 39 percent increase in value over similar figures in 2005. After being closed for a short time because of a BSE ban on U.S. beef, the Mexican market reopened in March, 2004 for U.S. beef muscle meat products derived from animals under 30 months of age. In March 2006 Mexico resumed imports of bone-in-meat.
Mexico is also the largest foreign market for U.S. pork and pork variety meats, with imports of 244,642 metric tons, valued at $369 million from January through July, 2006. This represents a 16 percent increase in volume terms and a 14 percent increase in value over similar figures in 2005.