Marketing Environment for U.S. Red Meats Improves in the Philippines

USMEF Insight:

Marketing Environment for U.S. Red Meats Improves in the Philippines

USMEF is stepping up its marketing programs in the Philippines in response to an improving economic climate and positive trends in the meat sector. Recent economic signs for the Philippines are encouraging. Political stability and public confidence may be improving as well, which could cause a wider opening of consumer pocketbooks.

This year, the Philippines has imported 5,053 metric tons (mt) of U.S. pork and pork variety meats, worth $7.6 million, and 1,028 mt of beef and beef variety meats, worth nearly $4 million.

In our latest USMEF Insight, we examine U.S. red meat in the Philippines and USMEF efforts to promote it.

USMEF Insight:

Marketing Environment for U.S. Red Meats Improves in the Philippines

USMEF is stepping up its marketing programs in the Philippines in response to an improving economic climate and positive trends in the meat sector. Recent economic signs for the Philippines are encouraging. Political stability and public confidence may be improving as well, which could cause a wider opening of consumer pocketbooks.

This year, the Philippines has imported 5,053 metric tons (mt) of U.S. pork and pork variety meats, worth $7.6 million, and 1,028 mt of beef and beef variety meats, worth nearly $4 million.

In our latest USMEF Insight, we examine U.S. red meat in the Philippines and USMEF efforts to promote it.