Japan | U.S. Pork Retail Promotions Increase Sales | Two recent retail promo...

Japan

U.S. Pork Retail Promotions Increase Sales

Two recent retail promotions with featured retail partners substantially increased sales of U.S. pork. Lean U.S. pork appealed to health-conscious consumers at deli counters in Ito Yokado stores, while sauce packets included on U.S. pork packages attracted consumers shopping at Aeon stores during the popular Golden Week holiday.

Introducing U.S. pork in a popular dish called tonkatsu, a breaded and deep-fried pork cutlet, at deli counters of 138 Ito Yakado stores in May increased sales by as much as 45 percent compared to last year. The tonkatsu items using U.S. pork loin and tenderloin contain 30 percent less fat compared to the previous deli offerings. USMEF supported the promotion with tasting demonstrations of the new U.S. pork tonkatsu. 

Meanwhile, at nearly 300 Aeon stores nationwide, a USMEF campaign featured sauce packets on U.S. pork packages in May during Golden Week, a popular holiday that increases food shopping. U.S. pork sales during the promotion reached more than 440,000 pounds, a 38 percent increase from last year.

“Pork yakiniku is a grilled dish that is becoming popular to prepare at home,” an Aeon pork buyer said. “U.S. pork packaged with yakiniku sauce packets are perceived as value-added items by our customers.”

USMEF worked with Moranbong, a major sauce manufacturer, to develop two original sauces, ginger pork and yakiniku, for the promotion.

Japan

U.S. Pork Retail Promotions Increase Sales

Two recent retail promotions with featured retail partners substantially increased sales of U.S. pork. Lean U.S. pork appealed to health-conscious consumers at deli counters in Ito Yokado stores, while sauce packets included on U.S. pork packages attracted consumers shopping at Aeon stores during the popular Golden Week holiday.

Introducing U.S. pork in a popular dish called tonkatsu, a breaded and deep-fried pork cutlet, at deli counters of 138 Ito Yakado stores in May increased sales by as much as 45 percent compared to last year. The tonkatsu items using U.S. pork loin and tenderloin contain 30 percent less fat compared to the previous deli offerings. USMEF supported the promotion with tasting demonstrations of the new U.S. pork tonkatsu. 

Meanwhile, at nearly 300 Aeon stores nationwide, a USMEF campaign featured sauce packets on U.S. pork packages in May during Golden Week, a popular holiday that increases food shopping. U.S. pork sales during the promotion reached more than 440,000 pounds, a 38 percent increase from last year.

“Pork yakiniku is a grilled dish that is becoming popular to prepare at home,” an Aeon pork buyer said. “U.S. pork packaged with yakiniku sauce packets are perceived as value-added items by our customers.”

USMEF worked with Moranbong, a major sauce manufacturer, to develop two original sauces, ginger pork and yakiniku, for the promotion.