Japan | U.S. Pork Activities A Hit With Consumers At Waterfront Festival | M...
Japan
U.S. Pork Activities A Hit With Consumers At Waterfront Festival
More than 1,000 U.S. pork chop samples were distributed to interested consumers visiting the USMEF American Meat World stand Saturday and Sunday during a food festival at the Waterfront shopping area outside of Tokyo.
USMEF conducted a U.S. meat quiz and held ring toss games introducing different cuts of U.S. meat. Recipe cards featuring U.S. pork dishes accompanied samples and a U.S. meat show featuring popular comedians introduced positive attributes of U.S. meat.
The Nebraska Soybean Board (NSB) sponsored the weekend of activities to help build trust and recognition of U.S. chilled pork. Larry Walla, Greg Greving and Duane Lee from NSB were on hand at the event so Japanese consumers could meet U.S. pork producers.
“Having Nebraska Soybean Board representatives was an excellent way to introduce the human side of U.S. producers to consumers,” said Greg Hanes, USMEF Japan director. “It was a great chance for consumers to put a face to the industry.”
Consumer response was extremely positive regarding the delicious taste, tenderness and texture of U.S. pork. More than half of those who tried U.S. pork said they would buy it at the store.
Last year 4.6 million attended the food festival and approximately 500,000 consumers visit the Waterfront shopping area each weekend.
U.S. Beef Samples Provided By USMEF Snapped Up
Some 100 U.S. beef bowl samples were snapped up within 10 minutes by consumers visiting the USMEF American Meat World stand Sunday during the food festival at the Waterfront shopping area outside of Tokyo.
Consumers waited in a long line to receive a beef bowl sample and also received the USMEF “We Care” brochure outlining the procedures taken to ensure U.S. beef is safe.
Approximately 26 percent of those consumers completed a survey and 23 percent responded they would like to eat U.S. beef at restaurants very much. Approximately 95 percent said they were knowledgeable about U.S. beef trade resumption.
Japan
U.S. Pork Activities A Hit With Consumers At Waterfront Festival
More than 1,000 U.S. pork chop samples were distributed to interested consumers visiting the USMEF American Meat World stand Saturday and Sunday during a food festival at the Waterfront shopping area outside of Tokyo.
USMEF conducted a U.S. meat quiz and held ring toss games introducing different cuts of U.S. meat. Recipe cards featuring U.S. pork dishes accompanied samples and a U.S. meat show featuring popular comedians introduced positive attributes of U.S. meat.
The Nebraska Soybean Board (NSB) sponsored the weekend of activities to help build trust and recognition of U.S. chilled pork. Larry Walla, Greg Greving and Duane Lee from NSB were on hand at the event so Japanese consumers could meet U.S. pork producers.
“Having Nebraska Soybean Board representatives was an excellent way to introduce the human side of U.S. producers to consumers,” said Greg Hanes, USMEF Japan director. “It was a great chance for consumers to put a face to the industry.”
Consumer response was extremely positive regarding the delicious taste, tenderness and texture of U.S. pork. More than half of those who tried U.S. pork said they would buy it at the store.
Last year 4.6 million attended the food festival and approximately 500,000 consumers visit the Waterfront shopping area each weekend.
U.S. Beef Samples Provided By USMEF Snapped Up
Some 100 U.S. beef bowl samples were snapped up within 10 minutes by consumers visiting the USMEF American Meat World stand Sunday during the food festival at the Waterfront shopping area outside of Tokyo.
Consumers waited in a long line to receive a beef bowl sample and also received the USMEF “We Care” brochure outlining the procedures taken to ensure U.S. beef is safe.
Approximately 26 percent of those consumers completed a survey and 23 percent responded they would like to eat U.S. beef at restaurants very much. Approximately 95 percent said they were knowledgeable about U.S. beef trade resumption.