Japan | USMEF Launches “We Care” U.S. Beef Campaign Friday | With shipmen...

Japan

USMEF Launches “We Care” U.S. Beef Campaign Friday

With shipments of U.S. beef on their way to Japan, USMEF launches its “We Care” campaign Friday (Aug. 4) to help rebuild consumer confidence in U.S. beef with newspaper advertisements in leading Japanese newspapers.

“We Care” concentrates on the response by the U.S. beef industry to the wishes of Japanese consumers to produce products that adhere to Japanese standards. “You can confidently select American Beef, as it is only delivered to Japan after clearing stringent standards,” the advertisement says.

The campaign highlights the sincerity of U.S. producers in delivering safe and quality beef products for consumers to enjoy. “To see our family enjoying safe beef and to protect the smiling faces who relish the taste is a feeling we all share regardless of our nationalities,” the advertisement says.

Japanese consumers can learn more information about U.S. beef and its safety at the WeCare.jp USMEF Web site.

Japan

USMEF Launches “We Care” U.S. Beef Campaign Friday

With shipments of U.S. beef on their way to Japan, USMEF launches its “We Care” campaign Friday (Aug. 4) to help rebuild consumer confidence in U.S. beef with newspaper advertisements in leading Japanese newspapers.

“We Care” concentrates on the response by the U.S. beef industry to the wishes of Japanese consumers to produce products that adhere to Japanese standards. “You can confidently select American Beef, as it is only delivered to Japan after clearing stringent standards,” the advertisement says.

The campaign highlights the sincerity of U.S. producers in delivering safe and quality beef products for consumers to enjoy. “To see our family enjoying safe beef and to protect the smiling faces who relish the taste is a feeling we all share regardless of our nationalities,” the advertisement says.

Japanese consumers can learn more information about U.S. beef and its safety at the WeCare.jp USMEF Web site.