Japan | USMEF Creatively Targets Consumers And Restaurateurs With U.S. Pork A...

Japan

USMEF Creatively Targets Consumers And Restaurateurs With U.S. Pork Advertising

Two different, but equally creative and effective U.S. pork advertising campaigns designed to introduce advantages and new uses of U.S. pork to Japanese consumers and restaurateurs hit popular magazines and television programs in May and will run through July.

Preparation of new U.S. pork dishes is featured during two programs on Foodies, a popular food show television network. Two recipes from the cooking shows were demonstrated and distributed to eager consumers at a USMEF consumer event in a Daiei supermarket in Kyoto.

USMEF also ran U.S. pork advertisements in five popular magazines, such as Orange Page, Kyounoryouri and Lettuce Club, reaching a circulation of almost 3 million potential consumers.

USMEF targeted culinary magazines to reach restaurant and foodservice representatives in an effort to increase awareness of U.S. pork and promote its advantages for use in the foodservice industry. Advertising in culinary magazines such as Nikkei Restaurant, Gourmet Journal and Kindai Shokudo (Modern Dining), helped USMEF provide examples of popular dishes using U.S. pork to attract interest of food business operators.

Japan

USMEF Creatively Targets Consumers And Restaurateurs With U.S. Pork Advertising

Two different, but equally creative and effective U.S. pork advertising campaigns designed to introduce advantages and new uses of U.S. pork to Japanese consumers and restaurateurs hit popular magazines and television programs in May and will run through July.

Preparation of new U.S. pork dishes is featured during two programs on Foodies, a popular food show television network. Two recipes from the cooking shows were demonstrated and distributed to eager consumers at a USMEF consumer event in a Daiei supermarket in Kyoto.

USMEF also ran U.S. pork advertisements in five popular magazines, such as Orange Page, Kyounoryouri and Lettuce Club, reaching a circulation of almost 3 million potential consumers.

USMEF targeted culinary magazines to reach restaurant and foodservice representatives in an effort to increase awareness of U.S. pork and promote its advantages for use in the foodservice industry. Advertising in culinary magazines such as Nikkei Restaurant, Gourmet Journal and Kindai Shokudo (Modern Dining), helped USMEF provide examples of popular dishes using U.S. pork to attract interest of food business operators.