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Japan

USMEF Conducts U.S. Beef Seminar For Meat Industry Group

USMEF conducted a U.S. beef seminar last week in Kyoto for “Seiun Meat Kai,” a meat industry group organized by Takegishi Meat School, the largest meat school in Japan. USMEF participated in its regional group gathering that featured 30 supermarket buyers and meat shop and meat distribution company owners.

Takemichi Yamashoji, USMEF senior marketing director, presented information on the U.S. beef safety system including the BSE prevention system, the beef export verification program for Japan and how to merchandise alternative cuts. He emphasized how the U.S. beef industry is extending efforts to ensure safety.

“Japanese consumers will purchase U.S. beef again after the U.S. beef suspension is lifted. I have confidence in selling U.S. beef,” said Mr. Kiyoshi Nakagawa, the president of a meat shop in Osaka.

Most seminar participants said they wanted to import U.S. beef and asked USMEF to continue communicating updated information to both industry and consumers. For consumers, it is critical to provide simple information to make U.S. beef “Anshin” (anxiety free).

Japan

USMEF Conducts U.S. Beef Seminar For Meat Industry Group

USMEF conducted a U.S. beef seminar last week in Kyoto for “Seiun Meat Kai,” a meat industry group organized by Takegishi Meat School, the largest meat school in Japan. USMEF participated in its regional group gathering that featured 30 supermarket buyers and meat shop and meat distribution company owners.

Takemichi Yamashoji, USMEF senior marketing director, presented information on the U.S. beef safety system including the BSE prevention system, the beef export verification program for Japan and how to merchandise alternative cuts. He emphasized how the U.S. beef industry is extending efforts to ensure safety.

“Japanese consumers will purchase U.S. beef again after the U.S. beef suspension is lifted. I have confidence in selling U.S. beef,” said Mr. Kiyoshi Nakagawa, the president of a meat shop in Osaka.

Most seminar participants said they wanted to import U.S. beef and asked USMEF to continue communicating updated information to both industry and consumers. For consumers, it is critical to provide simple information to make U.S. beef “Anshin” (anxiety free).