Japan | U.S. Beef Returns To More Retail Stores In August | U.S. beef retur...
Japan
U.S. Beef Returns To More Retail Stores In August
U.S. beef returned to more supermarket stores in Japan during August as USMEF efforts with meat importers, buyers and store owners continue to pay dividends.
Daiei, one of the largest supermarket chains in Japan with more than 3,000 outlets, celebrated the return of U.S. beef with a one-day sales promotion Aug. 18. At the meat counter, the company supplied information explaining U.S. beef products were strictly inspected and cleared Daiei’s standards. USMEF also supplied “We Care” materials to inform consumers of the stringent beef production practices in the United States and how U.S. producers care a great deal about the products they produce for their families and the consumers they serve. A Daiei buyer said consumers were responsive to U.S. beef products and the company will expand the variety of products to meet consumer demand.
That same day, USMEF conducted a storefront event at Marunaka, the top regional supermarket in Shikoku, an island at the southeast tip of Japan. The retailer has promoted U.S. beef since it returned to Japan more than a year ago. USMEF cooked and provided boneless U.S. beef short ribs to more than 400 customers visiting the store. Special posters and signs in the store and at the meat counter directed consumers to where they could purchase U.S. beef after tasting it. The company conducted a similar event at Sanyo Marunka stores in Osaka.
The U.S. beef “We Care” caravan visited Spark regional supermarket stores in Nakayama and Hiroshima along with Seiyu stores in August. Outside the store at the “We Care” kitchen car, USMEF provided yakiniku or bite-sized grilled meat samples prepared with boneless U.S. beef chuck ribs to customers. Inside the stores, U.S. beef was promoted at meat counters to encourage consumers to buy the meat they sampled. Spark buyers report that U.S. beef sales that day made up 25 percent of total meat sales, which is higher than a typical day.
At Seiyu stores, a team of beef, soybean and corn producers from Nebraska were on hand to pass out U.S. beef samples and the store promoted U.S. beef sirloin steak and yakiniku items. A local television station had a five-minute feature report from the caravan event at the store and showed how versatile cooking with U.S. beef is by featuring new recipes.
Japan
U.S. Beef Returns To More Retail Stores In August
U.S. beef returned to more supermarket stores in Japan during August as USMEF efforts with meat importers, buyers and store owners continue to pay dividends.
Daiei, one of the largest supermarket chains in Japan with more than 3,000 outlets, celebrated the return of U.S. beef with a one-day sales promotion Aug. 18. At the meat counter, the company supplied information explaining U.S. beef products were strictly inspected and cleared Daiei’s standards. USMEF also supplied “We Care” materials to inform consumers of the stringent beef production practices in the United States and how U.S. producers care a great deal about the products they produce for their families and the consumers they serve. A Daiei buyer said consumers were responsive to U.S. beef products and the company will expand the variety of products to meet consumer demand.
That same day, USMEF conducted a storefront event at Marunaka, the top regional supermarket in Shikoku, an island at the southeast tip of Japan. The retailer has promoted U.S. beef since it returned to Japan more than a year ago. USMEF cooked and provided boneless U.S. beef short ribs to more than 400 customers visiting the store. Special posters and signs in the store and at the meat counter directed consumers to where they could purchase U.S. beef after tasting it. The company conducted a similar event at Sanyo Marunka stores in Osaka.
The U.S. beef “We Care” caravan visited Spark regional supermarket stores in Nakayama and Hiroshima along with Seiyu stores in August. Outside the store at the “We Care” kitchen car, USMEF provided yakiniku or bite-sized grilled meat samples prepared with boneless U.S. beef chuck ribs to customers. Inside the stores, U.S. beef was promoted at meat counters to encourage consumers to buy the meat they sampled. Spark buyers report that U.S. beef sales that day made up 25 percent of total meat sales, which is higher than a typical day.
At Seiyu stores, a team of beef, soybean and corn producers from Nebraska were on hand to pass out U.S. beef samples and the store promoted U.S. beef sirloin steak and yakiniku items. A local television station had a five-minute feature report from the caravan event at the store and showed how versatile cooking with U.S. beef is by featuring new recipes.