Japan | U.S. Beef Producers Carry “We Care” Message To Consumers | U.S.

Japan

U.S. Beef Producers Carry “We Care” Message To Consumers

U.S. beef producers Tom and Cindy Beechinor recently traveled to Japan and met with community festival visitors, allowing consumers to connect the food they eat to those who produce it.

The Beechinors gave out U.S. beef samples and talked with consumers at the Kansai Radio Festival, an event sponsored by their state organization, the Washington State Beef Commission (WSBC). They also participated in the USMEF booth at a New Orleans-style food event in Osaka.

Their efforts were part of the USMEF “We Care” campaign to demonstrate the commitment of U.S. producers and industry to delivering a safe, wholesome and delicious product.

The Kansai Radio Festival in Kobe, the sister city to Seattle, Wash. where WSBC is headquartered, attracted more than 55,000 people.

“Tom and Cindy were very active in passing out U.S. beef samples and meeting with consumers,” said Greg Hanes, USMEF Japan director. “Their participation allows consumers to meet producers that embody the ‘We Care’ nature of the U.S. beef industry.”

More than 1,000 samples of U.S. beef were distributed with positive reactions from Japanese consumers. An informal survey showed more than 50 percent of consumers would “definitely” purchase U.S. beef at retail stores and restaurants.

During the festival, the Beechinors gave a radio interview that aired the next day stressing the “We Care” message and how it relates to their raising of cattle and the efforts of Washington State to ensure the safety of beef sent to Japan.

Two newspaper advertisements, sponsored by WSBC, ran in the Sankei Shimbun prior to the event, reaching 1.8 million consumers. The Kobe Shinbun, a newspaper with a circulation of 562,000, featured a story about the Beechinors and the U.S. industry’s commitment to Japan.

Activities such as these help build trust in the safety of U.S. beef and remind consumers of its quality attributes.

Japan

U.S. Beef Producers Carry “We Care” Message To Consumers

U.S. beef producers Tom and Cindy Beechinor recently traveled to Japan and met with community festival visitors, allowing consumers to connect the food they eat to those who produce it.

The Beechinors gave out U.S. beef samples and talked with consumers at the Kansai Radio Festival, an event sponsored by their state organization, the Washington State Beef Commission (WSBC). They also participated in the USMEF booth at a New Orleans-style food event in Osaka.

Their efforts were part of the USMEF “We Care” campaign to demonstrate the commitment of U.S. producers and industry to delivering a safe, wholesome and delicious product.

The Kansai Radio Festival in Kobe, the sister city to Seattle, Wash. where WSBC is headquartered, attracted more than 55,000 people.

“Tom and Cindy were very active in passing out U.S. beef samples and meeting with consumers,” said Greg Hanes, USMEF Japan director. “Their participation allows consumers to meet producers that embody the ‘We Care’ nature of the U.S. beef industry.”

More than 1,000 samples of U.S. beef were distributed with positive reactions from Japanese consumers. An informal survey showed more than 50 percent of consumers would “definitely” purchase U.S. beef at retail stores and restaurants.

During the festival, the Beechinors gave a radio interview that aired the next day stressing the “We Care” message and how it relates to their raising of cattle and the efforts of Washington State to ensure the safety of beef sent to Japan.

Two newspaper advertisements, sponsored by WSBC, ran in the Sankei Shimbun prior to the event, reaching 1.8 million consumers. The Kobe Shinbun, a newspaper with a circulation of 562,000, featured a story about the Beechinors and the U.S. industry’s commitment to Japan.

Activities such as these help build trust in the safety of U.S. beef and remind consumers of its quality attributes.