Japan | U.S. Beef A Hit At Country Music Festival | A booth featuring U.S. be...
More than 20,000 Japanese consumers attended the event and had the opportunity to enjoy U.S. beef at the Texas Roadhouse Restaurant-themed booth, complete with barbecue pit, chuck wagon and Texas-style decorations. Originally scheduled to begin selling meals at 10 a.m., staff at the booth opened at 9:30 a.m. due to the line of people waiting to purchase food. The meal consisted of boneless rib eye roll rubbed with special spices from Texas, baked beans and bread.
“Visitors were excited to have American beef again,” according to Greg Hanes, USMEF Japan director. “They admitted they had forgotten how good it is. Several told me that the American beef at Country Gold was the best.”
Hanes said one consumer, who tried U.S. beef for the first time, said it was “very tasty and will buy American beef from now on.”
All of the proceeds from the U.S. beef booth will go to the Make-A-Wish Foundation, reinforcing USMEF “We care” efforts to show the U.S. commitment to being good citizens and friends of Japan.
The Country Gold Music Festival is the largest outdoor concert in Japan. It attracts consumers who enjoy Western U.S. country culture, including Western wear and country music.
More than 20,000 Japanese consumers attended the event and had the opportunity to enjoy U.S. beef at the Texas Roadhouse Restaurant-themed booth, complete with barbecue pit, chuck wagon and Texas-style decorations. Originally scheduled to begin selling meals at 10 a.m., staff at the booth opened at 9:30 a.m. due to the line of people waiting to purchase food. The meal consisted of boneless rib eye roll rubbed with special spices from Texas, baked beans and bread.
“Visitors were excited to have American beef again,” according to Greg Hanes, USMEF Japan director. “They admitted they had forgotten how good it is. Several told me that the American beef at Country Gold was the best.”
Hanes said one consumer, who tried U.S. beef for the first time, said it was “very tasty and will buy American beef from now on.”
All of the proceeds from the U.S. beef booth will go to the Make-A-Wish Foundation, reinforcing USMEF “We care” efforts to show the U.S. commitment to being good citizens and friends of Japan.
The Country Gold Music Festival is the largest outdoor concert in Japan. It attracts consumers who enjoy Western U.S. country culture, including Western wear and country music.