Japan | Supermarket Cooking Demonstrations Sell U.S. Pork | A week after USM...

Japan

Supermarket Cooking Demonstrations Sell U.S. Pork

A week after USMEF demonstrated how to cook dishes with U.S. pork at three Ito Yokado supermarket stores, sales of the featured products increased by as much as 35 times in volume. The retailer said this was an effective way to approach consumers and is very interested in conducting this type of activity with USMEF again.

Saita Magazine, one of the most popular women’s magazines in Japan, featured a three-page information advertisement in its September issue to publicize the U.S. pork cooking events at Ito Yokado by identifying key product attributes and including five recipes to try at home.

More than 100,000 recipe cards also were distributed to shoppers at Ito Yokado, the second-largest national retailer in Japan. Shoppers who saw U.S. pork prepared and then tasted it were more likely to make purchases. Consumers commented that U.S. pork is tender and juicy, is nutritious and is affordable.

This event was part of the USMEF “Everyday Delicious” campaign that works to make U.S. pork a daily menu item in Japan by supplying a variety of easy-to-prepare recipes and additional information to help consumers enjoy cooking and eating U.S. pork more often.

USMEF works to capitalize on emerging opportunities in Japan drawing consumers to U.S. pork by positioning it as a high-quality item through promotion of value-added and branded products as well as raising awareness of the versatility of a wider range of cuts.

Japan ranks first in export destinations for U.S. pork and pork variety meat as volume through July increased 7 percent to 209,591 metric tons compared to the same period last year and value was up 13 percent to $667.8 million.

Japan

Supermarket Cooking Demonstrations Sell U.S. Pork

A week after USMEF demonstrated how to cook dishes with U.S. pork at three Ito Yokado supermarket stores, sales of the featured products increased by as much as 35 times in volume. The retailer said this was an effective way to approach consumers and is very interested in conducting this type of activity with USMEF again.

Saita Magazine, one of the most popular women’s magazines in Japan, featured a three-page information advertisement in its September issue to publicize the U.S. pork cooking events at Ito Yokado by identifying key product attributes and including five recipes to try at home.

More than 100,000 recipe cards also were distributed to shoppers at Ito Yokado, the second-largest national retailer in Japan. Shoppers who saw U.S. pork prepared and then tasted it were more likely to make purchases. Consumers commented that U.S. pork is tender and juicy, is nutritious and is affordable.

This event was part of the USMEF “Everyday Delicious” campaign that works to make U.S. pork a daily menu item in Japan by supplying a variety of easy-to-prepare recipes and additional information to help consumers enjoy cooking and eating U.S. pork more often.

USMEF works to capitalize on emerging opportunities in Japan drawing consumers to U.S. pork by positioning it as a high-quality item through promotion of value-added and branded products as well as raising awareness of the versatility of a wider range of cuts.

Japan ranks first in export destinations for U.S. pork and pork variety meat as volume through July increased 7 percent to 209,591 metric tons compared to the same period last year and value was up 13 percent to $667.8 million.