Japan | Summertime And U.S. Pork A Hot Combination In Japan | USMEF celebrat...
Japan
Summertime And U.S. Pork A Hot Combination In Japan
USMEF celebrated Independence Day last week in Japan by kicking off the American Pork Sweepstakes, one of many summertime events during July, named American Meat Month by USMEF.
The American Pork Sweepstakes encourages consumers to try U.S. pork and offers opportunities to win selected prizes based on the number of U.S. pork packages purchased.
“The U.S. industry has made great strides in producing pork to meet expectations of Japanese customers, and these efforts are paying off in terms of increased market share,” USMEF Japan Director Greg Hanes said.
Through the first four months of this year, Japan is the No. 1 market for U.S. pork and pork variety meat with a volume of more than 272 million pounds (123,400 metric tons) valued at $384 million.
“American Meat Month offers the perfect opportunity to enhance the image of U.S. pork and showcase it as a nutritious, tasty, fresh and safe product that deserves a place in everyday meals in Japan,” Hanes said.
USMEF kicked off the campaign July 4 at 14 retail chains including all four top national retailers, Aeon, Daiei, Ito Yokado and Uny, comprising more than 1,700 stores. Several more chains are expected to join the campaign, which runs through Aug. 27.
For more information on this event and others in American Meat Month, see the USMEF news release.
Japan
Summertime And U.S. Pork A Hot Combination In Japan
USMEF celebrated Independence Day last week in Japan by kicking off the American Pork Sweepstakes, one of many summertime events during July, named American Meat Month by USMEF.
The American Pork Sweepstakes encourages consumers to try U.S. pork and offers opportunities to win selected prizes based on the number of U.S. pork packages purchased.
“The U.S. industry has made great strides in producing pork to meet expectations of Japanese customers, and these efforts are paying off in terms of increased market share,” USMEF Japan Director Greg Hanes said.
Through the first four months of this year, Japan is the No. 1 market for U.S. pork and pork variety meat with a volume of more than 272 million pounds (123,400 metric tons) valued at $384 million.
“American Meat Month offers the perfect opportunity to enhance the image of U.S. pork and showcase it as a nutritious, tasty, fresh and safe product that deserves a place in everyday meals in Japan,” Hanes said.
USMEF kicked off the campaign July 4 at 14 retail chains including all four top national retailers, Aeon, Daiei, Ito Yokado and Uny, comprising more than 1,700 stores. Several more chains are expected to join the campaign, which runs through Aug. 27.
For more information on this event and others in American Meat Month, see the USMEF news release.