Japan | Sauce Promotion Adds Flavor To U.S. Pork | USMEF recently concluded a...
Japan
Sauce Promotion Adds Flavor To U.S. Pork
USMEF recently concluded a U.S. pork mini-sauce campaign with 33 retail companies at 2,670 outlets in Japan. The campaign included nationwide retailers, such as Ito Yokado, Aeon, and Daiei, regional retailers and cooperative stores.
The goal of the promotion was to enhance the demand for U.S. pork in Japanese supermarkets by putting the U.S. pork brand in the forefront of consumers' minds and to establish brand awareness.
In cooperation with Daisho, a major seasoning sauce manufacturer, four kinds of original mini-seasoning sauces for U.S. pork were packaged and distributed with U.S. pork products. The sauces distributed were for popular Japanese pork recipes, such as ginger pork, shabu-shabu salad, spare ribs and nibuta (boiled pork).
The promotion was successful in increasing the awareness of U.S. pork and demonstrating easy cooking methods for popular seasonal menu items. At targeted retail stores, the campaign increased U.S. pork sales 5 to 10 percent from one year ago.
Japan
Sauce Promotion Adds Flavor To U.S. Pork
USMEF recently concluded a U.S. pork mini-sauce campaign with 33 retail companies at 2,670 outlets in Japan. The campaign included nationwide retailers, such as Ito Yokado, Aeon, and Daiei, regional retailers and cooperative stores.
The goal of the promotion was to enhance the demand for U.S. pork in Japanese supermarkets by putting the U.S. pork brand in the forefront of consumers' minds and to establish brand awareness.
In cooperation with Daisho, a major seasoning sauce manufacturer, four kinds of original mini-seasoning sauces for U.S. pork were packaged and distributed with U.S. pork products. The sauces distributed were for popular Japanese pork recipes, such as ginger pork, shabu-shabu salad, spare ribs and nibuta (boiled pork).
The promotion was successful in increasing the awareness of U.S. pork and demonstrating easy cooking methods for popular seasonal menu items. At targeted retail stores, the campaign increased U.S. pork sales 5 to 10 percent from one year ago.