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Japan
Nebraska Participates With USMEF To Reintroduce U.S. Beef
Nebraska and USMEF officials finished a busy week in Japan last Friday, having helped inform Japanese consumers, trade and government officials of the safety of U.S. beef.
“When the market opened, Nebraska had a keen interest and wanted to be involved,” Nebraska Agricultural Trade Representative Stan Garbacz said. “We wanted to see the market conditions firsthand, and in this case, what we saw was good.”
Garbacz and Nebraska Beef Council Board Member J.D. Alexander joined USMEF President and CEO Phil Seng and Chairman John Bellinger to participate in the activities associated with reintroduction of U.S. beef into the market. They also helped introduce the USMEF “We Care” Campaign, an information program that helps show Japanese consumers and trade how much the U.S. beef industry cares about them.
“The approach of the We Care program is very good,” Garbacz said. “Every element is designed to reach out to people, making it easier for consumers to come forward and enjoy U.S. beef.”
Garbacz and Alexander participated in a media conference with more than 60 Japanese-based reporters, helped unveil a USMEF kitchen car that will be used throughout Japan in local neighborhoods distributing high-quality U.S. beef products and spoke at beef caravan seminars in Tokyo, Nagoya and Osaka to reintroduce U.S. beef. A focus was on underutilized beef cuts, which help importers, distributors and foodservice personnel successfully resume using more U.S. beef.
“The demand is there, as shown by the long lines at U.S. beef grilling stations that followed the seminars,” Garbacz said. “There were cutting demonstrations to introduce underutilized beef cuts and grilling stations to cook the beef right away for the Japanese to try.”
The biggest challenge for Nebraska and all U.S. beef producers is having enough cattle to qualify for export to Japan. Garbacz said the next level in exports will be reached when underutilized cuts are produced and marketed as mainstream items.
“Having the ability to offer high quality Nebraska and U.S. beef items at a lower price is appealing to consumers in any market,” Garbacz said. “Our trip to Japan proved consumers want and crave the taste of high quality Nebraska and U.S. beef.”
Japan
Nebraska Participates With USMEF To Reintroduce U.S. Beef
Nebraska and USMEF officials finished a busy week in Japan last Friday, having helped inform Japanese consumers, trade and government officials of the safety of U.S. beef.
“When the market opened, Nebraska had a keen interest and wanted to be involved,” Nebraska Agricultural Trade Representative Stan Garbacz said. “We wanted to see the market conditions firsthand, and in this case, what we saw was good.”
Garbacz and Nebraska Beef Council Board Member J.D. Alexander joined USMEF President and CEO Phil Seng and Chairman John Bellinger to participate in the activities associated with reintroduction of U.S. beef into the market. They also helped introduce the USMEF “We Care” Campaign, an information program that helps show Japanese consumers and trade how much the U.S. beef industry cares about them.
“The approach of the We Care program is very good,” Garbacz said. “Every element is designed to reach out to people, making it easier for consumers to come forward and enjoy U.S. beef.”
Garbacz and Alexander participated in a media conference with more than 60 Japanese-based reporters, helped unveil a USMEF kitchen car that will be used throughout Japan in local neighborhoods distributing high-quality U.S. beef products and spoke at beef caravan seminars in Tokyo, Nagoya and Osaka to reintroduce U.S. beef. A focus was on underutilized beef cuts, which help importers, distributors and foodservice personnel successfully resume using more U.S. beef.
“The demand is there, as shown by the long lines at U.S. beef grilling stations that followed the seminars,” Garbacz said. “There were cutting demonstrations to introduce underutilized beef cuts and grilling stations to cook the beef right away for the Japanese to try.”
The biggest challenge for Nebraska and all U.S. beef producers is having enough cattle to qualify for export to Japan. Garbacz said the next level in exports will be reached when underutilized cuts are produced and marketed as mainstream items.
“Having the ability to offer high quality Nebraska and U.S. beef items at a lower price is appealing to consumers in any market,” Garbacz said. “Our trip to Japan proved consumers want and crave the taste of high quality Nebraska and U.S. beef.”