Japan | Nebraskans Put Positive Faces On U.S. Beef And Agriculture Industries...
Japan
Nebraskans Put Positive Faces On U.S. Beef And Agriculture Industries
Eight representatives from Nebraska Beef Council, Nebraska Corn Board and Nebraska Soybean Board were in Japan this week to put human faces on the U.S. beef and agriculture industries as they handed out U.S. beef samples to shoppers, gave balloons and stickers to children and posed with consumers for photos at storefront activities they helped sponsor with USMEF.
The activities were conducted at Seiyu stores in Yokosuka, located in the Kanto region at the mouth of Tokyo Bay.The Nebraska team talked with Japanese consumers and helped children learn more about U.S. beef through fun games.
More than 500 consumers per day tasted U.S. beef at the “We Care” cooking car parked outside the stores. The cooking car will visit stores each weekend through Sept. 9.
Copies of a cookbook called “Enjoying American Beef,” developed in cooperation with the Nebraska agricultural groups, were distributed to consumers to provide preparation ideas for cooking U.S. beef at home.
This is a part of USMEF’s ongoing strategy of rebuilding the confidence of Japanese consumers in U.S. beef, conducted under the “We Care” program, which demonstrates U.S. producers care about the products they supply to consumers in Japan. The Nebraska team was in Japan for nearly a week to participate in these events.
Seiyu conducted a U.S. beef sales promotion inside the participating stores to encourage consumers to purchase U.S. beef. A Seiyu beef buyer said the event provided positive image of U.S. beef to customers and was effective in increasing sales.
On July 8, Seiyu announced it would expand U.S. beef sales to all store outlets. Starting July 10, 79 outlets in the Kyusyu area restarted U.S. beef sales, which means all 379 Seiyu outlets carry U.S. beef products.
Japan
Nebraskans Put Positive Faces On U.S. Beef And Agriculture Industries
Eight representatives from Nebraska Beef Council, Nebraska Corn Board and Nebraska Soybean Board were in Japan this week to put human faces on the U.S. beef and agriculture industries as they handed out U.S. beef samples to shoppers, gave balloons and stickers to children and posed with consumers for photos at storefront activities they helped sponsor with USMEF.
The activities were conducted at Seiyu stores in Yokosuka, located in the Kanto region at the mouth of Tokyo Bay.The Nebraska team talked with Japanese consumers and helped children learn more about U.S. beef through fun games.
More than 500 consumers per day tasted U.S. beef at the “We Care” cooking car parked outside the stores. The cooking car will visit stores each weekend through Sept. 9.
Copies of a cookbook called “Enjoying American Beef,” developed in cooperation with the Nebraska agricultural groups, were distributed to consumers to provide preparation ideas for cooking U.S. beef at home.
This is a part of USMEF’s ongoing strategy of rebuilding the confidence of Japanese consumers in U.S. beef, conducted under the “We Care” program, which demonstrates U.S. producers care about the products they supply to consumers in Japan. The Nebraska team was in Japan for nearly a week to participate in these events.
Seiyu conducted a U.S. beef sales promotion inside the participating stores to encourage consumers to purchase U.S. beef. A Seiyu beef buyer said the event provided positive image of U.S. beef to customers and was effective in increasing sales.
On July 8, Seiyu announced it would expand U.S. beef sales to all store outlets. Starting July 10, 79 outlets in the Kyusyu area restarted U.S. beef sales, which means all 379 Seiyu outlets carry U.S. beef products.