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Japan | Key Communicators Observe U.S. Efforts That Ensure Beef Safety | A k...

Published: Sep 28, 2007

Japan

Key Communicators Observe U.S. Efforts That Ensure Beef Safety

A key strategic objective for USMEF in Japan is to position U.S. beef as safe, wholesome and desirable. To help accomplish this quest, USMEF invited a renowned reporter from Kyodo News and a key economist to observe firsthand the efforts the U.S. industry is taking to ensure its beef is safe.

Kazuhiro Haruki, a reporter for Kyodo News, a leading news agency in Japan, and Yoshihito Senda, a prominent economist, visited Colorado this week to observe each step the U.S. beef industry invokes to ensure it produces quality products that comply with trade regulations for Japan.

The team visited a cattle ranch, feedlot, processing plant and retail outlets to see the process from start to finish. They met with Dr. John Scanga at Colorado State University to gain insight into what science has proven about animal diseases and prevention. They also visited the USMEF headquarters office in Denver and spoke with President and CEO Phil Seng.

“We are pleased the Japanese market is open to U.S. beef and the consumer and trade response is enthusiastic about imports of U.S. beef,” said Seng. “Presently U.S. beef is in short supply due to the 20-month cattle age limitation. The strong demand that we are witnessing from major retailers and foodservice companies is encouraging.”

Seng noted it will take cooperation rather than pressure between the two countries to increase the current 20-month cattle age required to produce beef products for Japan. However, the age limitation is decreasing the supply of product the United States is able to provide for the market. Seng said approximately 5,000 metric tons per month is the most beef the United States could export to Japan under the current rules.

“USMEF wants full restoration of U.S. beef exports to Japan, and encourages both governments to earnestly engage in the next level of negotiations,” said Seng.

Seng also noted it is critical to furnish complete information through good communication to Japanese government officials, traders and consumers. “To this end we pursue activities such as this visit to fortify Japan’s confidence that U.S. beef can be purchased and enjoyed as it is in so many countries around the world.”

Scientific Report Released On BSE Cases Studied In Young Mice

A report released earlier this week by the Japan Ministry of Health, Labour and Welfare (MHLW) reports that recent Japanese experiments on mice show that BSE from cattle aged up to 23 months is not contagious. This finding could change attitudes on food safety and influence Japanese conditions on U.S. beef imports. The report shows that none of the mice in the study developed neurological signs of BSE, but it does note some limitations in the testing, such as limited amount of samples. The report was published in the Japanese Journal of Infectious Diseases, which is a publication of the National Institute of Infectious Diseases, a division of under MHLW. For more information, see the Japanese Study Report (PDF).

Japan

Key Communicators Observe U.S. Efforts That Ensure Beef Safety

A key strategic objective for USMEF in Japan is to position U.S. beef as safe, wholesome and desirable. To help accomplish this quest, USMEF invited a renowned reporter from Kyodo News and a key economist to observe firsthand the efforts the U.S. industry is taking to ensure its beef is safe.

Kazuhiro Haruki, a reporter for Kyodo News, a leading news agency in Japan, and Yoshihito Senda, a prominent economist, visited Colorado this week to observe each step the U.S. beef industry invokes to ensure it produces quality products that comply with trade regulations for Japan.

The team visited a cattle ranch, feedlot, processing plant and retail outlets to see the process from start to finish. They met with Dr. John Scanga at Colorado State University to gain insight into what science has proven about animal diseases and prevention. They also visited the USMEF headquarters office in Denver and spoke with President and CEO Phil Seng.

“We are pleased the Japanese market is open to U.S. beef and the consumer and trade response is enthusiastic about imports of U.S. beef,” said Seng. “Presently U.S. beef is in short supply due to the 20-month cattle age limitation. The strong demand that we are witnessing from major retailers and foodservice companies is encouraging.”

Seng noted it will take cooperation rather than pressure between the two countries to increase the current 20-month cattle age required to produce beef products for Japan. However, the age limitation is decreasing the supply of product the United States is able to provide for the market. Seng said approximately 5,000 metric tons per month is the most beef the United States could export to Japan under the current rules.

“USMEF wants full restoration of U.S. beef exports to Japan, and encourages both governments to earnestly engage in the next level of negotiations,” said Seng.

Seng also noted it is critical to furnish complete information through good communication to Japanese government officials, traders and consumers. “To this end we pursue activities such as this visit to fortify Japan’s confidence that U.S. beef can be purchased and enjoyed as it is in so many countries around the world.”

Scientific Report Released On BSE Cases Studied In Young Mice

A report released earlier this week by the Japan Ministry of Health, Labour and Welfare (MHLW) reports that recent Japanese experiments on mice show that BSE from cattle aged up to 23 months is not contagious. This finding could change attitudes on food safety and influence Japanese conditions on U.S. beef imports. The report shows that none of the mice in the study developed neurological signs of BSE, but it does note some limitations in the testing, such as limited amount of samples. The report was published in the Japanese Journal of Infectious Diseases, which is a publication of the National Institute of Infectious Diseases, a division of under MHLW. For more information, see the Japanese Study Report (PDF).