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Japan

Japanese Consumers Reach Out To U.S. Beef

Japanese consumers are reaching out to U.S. beef. Approximately 5 metric tons of U.S. beef at three Costco stores in the Tokyo area sold out in the first day.

The first shipment of U.S. beef to Japan began selling in the Costco store nearest Tokyo Wednesday (Aug. 9), and interest among media and consumers was high. About 60 media representatives were on hand to capture video footage and conduct consumer interviews starting at 1 p.m.

USMEF representatives distributed samples of U.S. beef and “We Care” materials. The campaign gives Japanese audiences information demonstrating the U.S. beef industry’s commitment to taking the proper steps in assuring food safety, quality and taste.

Japanese shoppers lined up for tastes of U.S. beef , and many purchased multiple packs of the product.

For more information, see the USMEF news release.

Japan

Japanese Consumers Reach Out To U.S. Beef

Japanese consumers are reaching out to U.S. beef. Approximately 5 metric tons of U.S. beef at three Costco stores in the Tokyo area sold out in the first day.

The first shipment of U.S. beef to Japan began selling in the Costco store nearest Tokyo Wednesday (Aug. 9), and interest among media and consumers was high. About 60 media representatives were on hand to capture video footage and conduct consumer interviews starting at 1 p.m.

USMEF representatives distributed samples of U.S. beef and “We Care” materials. The campaign gives Japanese audiences information demonstrating the U.S. beef industry’s commitment to taking the proper steps in assuring food safety, quality and taste.

Japanese shoppers lined up for tastes of U.S. beef , and many purchased multiple packs of the product.

For more information, see the USMEF news release.