Japan | Demand For U.S. Beef Continues Upward Progress In Japan | Interest i...

Japan

Demand For U.S. Beef Continues Upward Progress In Japan

Interest in and demand for U.S. beef continues to increase in Japan, with both consumers and marketers recognizing the safety – and remembering the quality – of the product, USMEF officials said today.

“Our experiences with beef buyers and consumers have been extremely positive,” said John Bellinger, USMEF chairman, who is in Japan to participate in the successful reintroduction of U.S. beef there. “They’re realizing U.S. beef provides safe, wholesome and delicious meals.”

Bellinger and USMEF President and CEO Phil Seng stressed the commitment and dedication of the U.S. industry to the Japanese market at a conference Wednesday (Sept. 20) in Tokyo, attended by more than 60 media including all the major Japanese TV and newspapers. These efforts result in more factual and balanced reports to consumers regarding the current market situation.

“The U.S. meat industry is strongly committed to the Japanese market,” Seng said. “We understand Japanese consumers have sophisticated tastes and we look forward once again to providing U.S. beef products that satisfy those desires.”

Afterward, USMEF unveiled its American Beef traveling van for use at USMEF activities throughout Japan. USMEF can easily conduct tasting promotions outside retail stores and at barbecue events, encouraging families to taste and enjoy U.S. beef. U.S. beef panini sandwiches and U.S. beef curry lunch boxes were supplied to the media.

For more information, see the USMEF news release.

Japan

Demand For U.S. Beef Continues Upward Progress In Japan

Interest in and demand for U.S. beef continues to increase in Japan, with both consumers and marketers recognizing the safety – and remembering the quality – of the product, USMEF officials said today.

“Our experiences with beef buyers and consumers have been extremely positive,” said John Bellinger, USMEF chairman, who is in Japan to participate in the successful reintroduction of U.S. beef there. “They’re realizing U.S. beef provides safe, wholesome and delicious meals.”

Bellinger and USMEF President and CEO Phil Seng stressed the commitment and dedication of the U.S. industry to the Japanese market at a conference Wednesday (Sept. 20) in Tokyo, attended by more than 60 media including all the major Japanese TV and newspapers. These efforts result in more factual and balanced reports to consumers regarding the current market situation.

“The U.S. meat industry is strongly committed to the Japanese market,” Seng said. “We understand Japanese consumers have sophisticated tastes and we look forward once again to providing U.S. beef products that satisfy those desires.”

Afterward, USMEF unveiled its American Beef traveling van for use at USMEF activities throughout Japan. USMEF can easily conduct tasting promotions outside retail stores and at barbecue events, encouraging families to taste and enjoy U.S. beef. U.S. beef panini sandwiches and U.S. beef curry lunch boxes were supplied to the media.

For more information, see the USMEF news release.