Japan | Customers Snap Up U.S. Beef, Declaring “It Is Delicious, So I Buy ...

Japan

Customers Snap Up U.S. Beef, Declaring “It Is Delicious, So I Buy It!”

A U.S. beef test sales promotion at Gotokuji, a CGC retail store in Tokyo, started Thursday and USMEF reports customers show little hesitation to try and buy U.S. beef. “It is delicious, so I buy it,” declared a Gotokuji customer after tasting samples of U.S. beef.

The test sales promotion features U.S. chuckeye sliced for popular Japanese dishes shabu shabu and yakiniku in addition to strip steak. Customers are able to try U.S. beef before buying it. “I tried U.S. beef and I am buying several packages because it is tender and delicious,” a shopper commented.

USMEF staff combined with U.S. Beef Sommelier representatives from the CGC retail group to work with the tasting demonstrators helping answer customer questions on the spot. One customer purchased more than 20 pounds of U.S. beef, commenting he has waited a long time for this moment to buy a big chunk of U.S. beef.

U.S. Beef Sommelier graduates, with training from USMEF, are goodwill ambassadors for U.S. beef and recognized experts, who reassure consumers there is no safer beef than U.S. beef and accurately inform about attributes of U.S. beef cuts and dishes.

The CGC retail group, which has 3,300 outlets, will launch its regular U.S. beef sales promotion within a month as more U.S. beef arrives by sea in mid-January. USMEF is closely working with the group through product seminars and is conducting an additional U.S. Beef Sommelier training session so both parties can address and answer consumer questions.

Japan

Customers Snap Up U.S. Beef, Declaring “It Is Delicious, So I Buy It!”

A U.S. beef test sales promotion at Gotokuji, a CGC retail store in Tokyo, started Thursday and USMEF reports customers show little hesitation to try and buy U.S. beef. “It is delicious, so I buy it,” declared a Gotokuji customer after tasting samples of U.S. beef.

The test sales promotion features U.S. chuckeye sliced for popular Japanese dishes shabu shabu and yakiniku in addition to strip steak. Customers are able to try U.S. beef before buying it. “I tried U.S. beef and I am buying several packages because it is tender and delicious,” a shopper commented.

USMEF staff combined with U.S. Beef Sommelier representatives from the CGC retail group to work with the tasting demonstrators helping answer customer questions on the spot. One customer purchased more than 20 pounds of U.S. beef, commenting he has waited a long time for this moment to buy a big chunk of U.S. beef.

U.S. Beef Sommelier graduates, with training from USMEF, are goodwill ambassadors for U.S. beef and recognized experts, who reassure consumers there is no safer beef than U.S. beef and accurately inform about attributes of U.S. beef cuts and dishes.

The CGC retail group, which has 3,300 outlets, will launch its regular U.S. beef sales promotion within a month as more U.S. beef arrives by sea in mid-January. USMEF is closely working with the group through product seminars and is conducting an additional U.S. Beef Sommelier training session so both parties can address and answer consumer questions.