Japan | Customers Happily Welcome Back U.S. Beef To Yakiniku Menus | Many cu...

Japan

Customers Happily Welcome Back U.S. Beef To Yakiniku Menus

Many customers visited the Japanese yakiniku restaurant Den on Tuesday (Aug. 29) for their first chance in a long time to order barbecue dishes with U.S. beef. Customers said they have been looking forward to eating U.S. beef and missed its delicious taste.

Yakiniku is a Japanese style of cooking meat and vegetables over a burner or on a griddle. At restaurants, raw meat and vegetables are delivered to the table for diners to cook. Marbling and tenderness make U.S. beef well-suited for yakiniku cooking. Many restaurants were unable to find a suitable substitute during the time U.S. beef was not available.

Den has outlets in the Kanto and Kansai areas of Japan and is operated by Zenshoku Co., the first restaurant company to serve U.S. beef since trade resumed earlier this month. Several promotional materials featuring the USMEF “We Care” logo draw consumers to the Den restaurants and help inform them U.S. beef is safe to eat.

“We want our consumers to be able to choose what they want,” said Zenshoku Chief Executive Shigemi Oishi at a press conference at a restaurant in Osaka. “U.S. beef is their leading choice since it is tasty, tender and reasonably priced.”

Oishi said he visited U.S. beef plants and feedlots to confirm the safety of U.S. beef products now provided at his restaurants.

Japan

Customers Happily Welcome Back U.S. Beef To Yakiniku Menus

Many customers visited the Japanese yakiniku restaurant Den on Tuesday (Aug. 29) for their first chance in a long time to order barbecue dishes with U.S. beef. Customers said they have been looking forward to eating U.S. beef and missed its delicious taste.

Yakiniku is a Japanese style of cooking meat and vegetables over a burner or on a griddle. At restaurants, raw meat and vegetables are delivered to the table for diners to cook. Marbling and tenderness make U.S. beef well-suited for yakiniku cooking. Many restaurants were unable to find a suitable substitute during the time U.S. beef was not available.

Den has outlets in the Kanto and Kansai areas of Japan and is operated by Zenshoku Co., the first restaurant company to serve U.S. beef since trade resumed earlier this month. Several promotional materials featuring the USMEF “We Care” logo draw consumers to the Den restaurants and help inform them U.S. beef is safe to eat.

“We want our consumers to be able to choose what they want,” said Zenshoku Chief Executive Shigemi Oishi at a press conference at a restaurant in Osaka. “U.S. beef is their leading choice since it is tasty, tender and reasonably priced.”

Oishi said he visited U.S. beef plants and feedlots to confirm the safety of U.S. beef products now provided at his restaurants.