Japan | Cowboy Is First Northern Japan Retailer To Feature U.S. Beef | Cowbo...
Japan
Cowboy Is First Northern Japan Retailer To Feature U.S. Beef
Cowboy, a major supermarket chain in the northern prefecture Hokkaido, restarted U.S. beef sales today (Sept. 14) at 11 outlets. USMEF provided “We Care” banners and information for their stores to help attract consumers to meat counters featuring U.S. beef.
“USMEF has worked closely with Cowboy on this promotion,” said Mitsutaka Misawa, USMEF Japan marketing manager. “Consumer reactions and media coverage have been extremely positive.”
So far, Cowboy has secured an adequate amount of U.S. beef to meet consumer demand. “Based on consumer preference, we want to increase our sales volume of U.S. beef,” a Cowboy meat buyer said.
Cowboy estimates it will sell 1 metric ton of U.S. beef chuck eye roll during the 5-day promotion period. Sales prices are approximately 5 percent higher than before the import ban.
“The inspection system is in order and I think U.S. beef is safe,” said a Cowboy customer purchasing U.S. beef.
Reports of U.S. beef sales at Cowboy appeared in the Hokkaido Shimbun newspaper and Sapporo TV network.
Japan
Cowboy Is First Northern Japan Retailer To Feature U.S. Beef
Cowboy, a major supermarket chain in the northern prefecture Hokkaido, restarted U.S. beef sales today (Sept. 14) at 11 outlets. USMEF provided “We Care” banners and information for their stores to help attract consumers to meat counters featuring U.S. beef.
“USMEF has worked closely with Cowboy on this promotion,” said Mitsutaka Misawa, USMEF Japan marketing manager. “Consumer reactions and media coverage have been extremely positive.”
So far, Cowboy has secured an adequate amount of U.S. beef to meet consumer demand. “Based on consumer preference, we want to increase our sales volume of U.S. beef,” a Cowboy meat buyer said.
Cowboy estimates it will sell 1 metric ton of U.S. beef chuck eye roll during the 5-day promotion period. Sales prices are approximately 5 percent higher than before the import ban.
“The inspection system is in order and I think U.S. beef is safe,” said a Cowboy customer purchasing U.S. beef.
Reports of U.S. beef sales at Cowboy appeared in the Hokkaido Shimbun newspaper and Sapporo TV network.