Japan | Celebrity Cookbook Continues Aisareru Effort | The words and recipes ...
Japan
Celebrity Cookbook Continues Aisareru Effort
The words and recipes of Yu Hayami, a Japanese celebrity wife and mother, became part of the “woman-to-woman” Aisareru beef campaign in Tokyo today (August 20) after a media gathering to announce the publication of a new cookbook featuring U.S. beef.
Yu Hayami was chosen as the campaign spokesperson because of her international – especially American – background, her cooking talents and her fame as a TV personality. She is widely known to our target audience and matches with our women's campaign concept as well. She is married, a homemaker with a professional career who has a 14-month old daughter and is expecting her second child in January. For more, go to
Cookbook Helps USMEF Put U.S. Beef On More Japanese Tables