Iowa Pork Producers Help USMEF Showcase U.S. Pork in Korea
Iowa Pork Producers Help USMEF Showcase U.S. Pork in Korea
Industry leaders from the nation’s largest pork-producing state were in Seoul, South Korea, last week to assist USMEF in further building the presence of U.S. pork in the Korean foodservice market. Representatives of the Iowa Pork Producers Association (IPPA), Iowa Department of Agriculture and Iowa State University were on hand for an educational seminar entitled, “How is U.S. Pork Different?” – which was made possible through financial support from IPPA and the Market Access Program. About 120 foodservice industry representatives were in attendance along with buyers from large retail chains. A 16-person delegation from Iowa Department of Economic Development also participated as part of its industry tour of Korea and Japan.
The United States is the leading exporter of pork to this highly competitive market, providing about 30 percent (by value) of Korea’s imported pork. But to maintain this market share and grow it further, USMEF must continue to provide in-depth information about the quality and value delivered by U.S. pork.
“The ultimate goal of this seminar is to increase the confidence level of key decision-makers who have direct contact with Korean consumers,” said USMEF-Korea director Jihae Yang. If even the slightest prejudice still remains against U.S. pork, seminars like this one will help overcome it.”
Iowa Secretary of Agriculture Bill Northey welcomes participants to the pork seminar
“The U.S. pork industry is a world leader in producing the highest quality product while also delivering the most value,” said Iowa Secretary of Agriculture Bill Northey in his welcoming remarks. “Our industry is continuously committed to assuring a high quality product for you and your customers. We hope all of you here can take back helpful information that will benefit your business.” ”
Dr. John Mabry, animal science professor at Iowa State University, gave a presentation on the unique attributes of U.S. pork. He addressed new developments in pork production, processing and quality assurance that benefit consumers of U.S. pork. He was followed by Iowa Pork Producers Association President-elect Leon Sheets, who provided a U.S. pork industry overview covering animal-friendly handling and feeding practices.
Min Park, USMEF-Korea public relations manager gave a presentation on the results of a blind test conducted in mid-March in which U.S. chilled and frozen pork fared extremely well when matched against both imported and domestic competitors. The test was conducted by the editors of Korea’s popular Cookand magazine, and will be discussed in an article set to appear in its April issue.
The seminar also provided an opportunity to display various fresh and processed pork items. Many attendees showed interests in these products and requested supplier information.
“U.S. pork is such an important part of our business,” said Mr. Sean Jung, senior meat manager for CJ Corporation, a Korean sausage maker. “We’re very encouraged by the interest we have received today from a major meat processing company, a specialty meats company, a barbecue restaurant franchiser and a western-style restaurant franchiser.”
After the seminar, dinner was provided, featuring U.S. pork belly, collar butt, spare ribs, jowl and skirt meat and several processed pork items.
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The U.S. Meat Export Federation (www.USMEF.org) is the trade association responsible for developing international markets for the U.S. red meat industry and is funded by USDA, exporting companies, and the beef, pork, corn and soybean checkoff programs.
For more information, contact Jim Herlihy at jherlihy@usmef.org.
USMEF complies with all equal opportunity, non-discrimination and affirmative action measures applicable to it by contract, government rule or regulation or as otherwise provided by law.
Iowa Pork Producers Help USMEF Showcase U.S. Pork in Korea
Industry leaders from the nation’s largest pork-producing state were in Seoul, South Korea, last week to assist USMEF in further building the presence of U.S. pork in the Korean foodservice market. Representatives of the Iowa Pork Producers Association (IPPA), Iowa Department of Agriculture and Iowa State University were on hand for an educational seminar entitled, “How is U.S. Pork Different?” – which was made possible through financial support from IPPA and the Market Access Program. About 120 foodservice industry representatives were in attendance along with buyers from large retail chains. A 16-person delegation from Iowa Department of Economic Development also participated as part of its industry tour of Korea and Japan.
The United States is the leading exporter of pork to this highly competitive market, providing about 30 percent (by value) of Korea’s imported pork. But to maintain this market share and grow it further, USMEF must continue to provide in-depth information about the quality and value delivered by U.S. pork.
“The ultimate goal of this seminar is to increase the confidence level of key decision-makers who have direct contact with Korean consumers,” said USMEF-Korea director Jihae Yang. If even the slightest prejudice still remains against U.S. pork, seminars like this one will help overcome it.”
Iowa Secretary of Agriculture Bill Northey welcomes participants to the pork seminar
“The U.S. pork industry is a world leader in producing the highest quality product while also delivering the most value,” said Iowa Secretary of Agriculture Bill Northey in his welcoming remarks. “Our industry is continuously committed to assuring a high quality product for you and your customers. We hope all of you here can take back helpful information that will benefit your business.” ”
Dr. John Mabry, animal science professor at Iowa State University, gave a presentation on the unique attributes of U.S. pork. He addressed new developments in pork production, processing and quality assurance that benefit consumers of U.S. pork. He was followed by Iowa Pork Producers Association President-elect Leon Sheets, who provided a U.S. pork industry overview covering animal-friendly handling and feeding practices.
Min Park, USMEF-Korea public relations manager gave a presentation on the results of a blind test conducted in mid-March in which U.S. chilled and frozen pork fared extremely well when matched against both imported and domestic competitors. The test was conducted by the editors of Korea’s popular Cookand magazine, and will be discussed in an article set to appear in its April issue.
The seminar also provided an opportunity to display various fresh and processed pork items. Many attendees showed interests in these products and requested supplier information.
“U.S. pork is such an important part of our business,” said Mr. Sean Jung, senior meat manager for CJ Corporation, a Korean sausage maker. “We’re very encouraged by the interest we have received today from a major meat processing company, a specialty meats company, a barbecue restaurant franchiser and a western-style restaurant franchiser.”
After the seminar, dinner was provided, featuring U.S. pork belly, collar butt, spare ribs, jowl and skirt meat and several processed pork items.
# # #
The U.S. Meat Export Federation (www.USMEF.org) is the trade association responsible for developing international markets for the U.S. red meat industry and is funded by USDA, exporting companies, and the beef, pork, corn and soybean checkoff programs.
For more information, contact Jim Herlihy at jherlihy@usmef.org.
USMEF complies with all equal opportunity, non-discrimination and affirmative action measures applicable to it by contract, government rule or regulation or as otherwise provided by law.